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Tender & True vs Zealandia

Tender & True is made by Tender & True Pet Nutrition, Inc., and Zealandia is made by Zealandia Ltd, and both make food for cats and dogs. On KibbleLab, Zealandia averages 8.9 out of 10 across its scored foods, compared with 8.1 for Tender & True. Zealandia is accredited by the Pet Sustainability Coalition; Tender & True is not.

Tender & True and Zealandia compared

Tender & True Zealandia
Manufacturer Tender & True Pet Nutrition, Inc. Zealandia Ltd
Parent company Independent Independent
Founded 2014 Not listed
Headquarters Omaha, Nebraska, United States Auckland, New Zealand
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house Not listed
Made in United States New Zealand
Manufacturing region Nebraska Gisborne
Products listed 7 19
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.1 (avg of 7) 8.9 (avg of 19)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Tender & True vs Zealandia: how they compare

Scores

Zealandia scores higher on KibbleLab, averaging 8.9 out of 10 across 19 scored foods, compared with 8.1 across 7 for Tender & True. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Tender & True is made by Tender & True Pet Nutrition, Inc., an independent maker, based in Omaha, Nebraska, United States, founded in 2014. Zealandia is made by Zealandia Ltd, an independent maker, based in Auckland, New Zealand.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Zealandia is accredited by the Pet Sustainability Coalition; Tender & True is not. KibbleLab lists 7 Tender & True foods and 19 Zealandia foods.

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Common Questions

Which scores higher on KibbleLab, Tender & True or Zealandia?

Zealandia scores higher: it averages 8.9 out of 10 across 19 scored foods, compared with 8.1 for Tender & True. Scores reflect published veterinary science.

Who makes Tender & True and Zealandia?

Tender & True is made by Tender & True Pet Nutrition, Inc. Zealandia is made by Zealandia Ltd.

Which brand has more products on KibbleLab?

Zealandia has 19 products in the KibbleLab database, compared with 7 for Tender & True.

Where is each brand based?

Tender & True is based in Omaha, Nebraska, United States. Zealandia is based in Auckland, New Zealand.

Are Tender & True or Zealandia PSC Accredited?

Zealandia is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Tender & True or Zealandia been recalled?

Neither Tender & True nor Zealandia has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Tender & True and Zealandia .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.