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V-Dog vs Wishbone

V-Dog is made by V-Dog, and Wishbone by AAF (Asia) Ltd. On KibbleLab, Wishbone averages 8.1 out of 10 across its scored foods, compared with 7.4 for V-Dog. V-Dog makes food for dogs, while Wishbone covers cats and dogs.

V-Dog and Wishbone compared

V-Dog Wishbone
Manufacturer V-Dog AAF (Asia) Ltd.
Parent company Independent Independent
Founded 2005 2012
Headquarters San Francisco, California, USA Auckland, New Zealand
Products listed 5 18
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
7.4 (avg of 5) 8.1 (avg of 18)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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V-Dog vs Wishbone: how they compare

Scores

Wishbone scores higher on KibbleLab, averaging 8.1 out of 10 across 18 scored foods, compared with 7.4 across 5 for V-Dog. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

V-Dog is made by V-Dog, an independent maker, based in San Francisco, California, USA, founded in 2005. Wishbone is made by AAF (Asia) Ltd., an independent maker, based in Auckland, New Zealand, founded in 2012.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 5 V-Dog foods and 18 Wishbone foods.

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Common Questions

Which scores higher on KibbleLab, V-Dog or Wishbone?

Wishbone scores higher: it averages 8.1 out of 10 across 18 scored foods, compared with 7.4 for V-Dog. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes V-Dog and Wishbone?

V-Dog is made by V-Dog. Wishbone is made by AAF (Asia) Ltd.

Which brand has more products on KibbleLab?

Wishbone has 18 products in the KibbleLab database, compared with 5 for V-Dog.

Where is each brand based?

V-Dog is based in San Francisco, California, USA. Wishbone is based in Auckland, New Zealand.

Have V-Dog or Wishbone been recalled?

Neither V-Dog nor Wishbone has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: V-Dog and Wishbone .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.