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Whimzees vs Wild Earth

Whimzees is made by Wellness Pet Company (owned by Clearlake Capital Group), and Wild Earth is branded by Wild Earth, Inc. (owned by InvenTel) and made by third-party contract manufacturers. On KibbleLab, Whimzees averages 8.5 out of 10 across its scored foods, compared with 8.4 for Wild Earth. Whimzees is accredited by the Pet Sustainability Coalition; Wild Earth is not.

Whimzees and Wild Earth compared

Whimzees Wild Earth
Manufacturer Wellness Pet Company Wild Earth, Inc.
Parent company Clearlake Capital Group InvenTel
Founded 2021 2017
Headquarters Tewksbury, Massachusetts, USA Berkeley, California, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house Contract manufacturer
Made in Netherlands United States
Manufacturing region Overijssel Midwestern United States
Products listed 16 1
Serves Cats & dogs Dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.5 (avg of 16) 8.4 (avg of 1)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Whimzees vs Wild Earth: how they compare

Scores

Whimzees scores higher on KibbleLab, averaging 8.5 out of 10 across 16 scored foods, compared with 8.4 across 1 for Wild Earth. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Whimzees is made by Wellness Pet Company, owned by Clearlake Capital Group, based in Tewksbury, Massachusetts, USA, founded in 2021. Wild Earth is a brand of Wild Earth, Inc., owned by InvenTel, based in Berkeley, California, USA, founded in 2017. Its food is made by third-party contract manufacturers in United States.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Whimzees is accredited by the Pet Sustainability Coalition; Wild Earth is not. KibbleLab lists 16 Whimzees foods and 1 Wild Earth food.

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Common Questions

Which scores higher on KibbleLab, Whimzees or Wild Earth?

Whimzees scores higher: it averages 8.5 out of 10 across 16 scored foods, compared with 8.4 for Wild Earth. Scores reflect published veterinary science.

Who makes Whimzees and Wild Earth?

Whimzees is made by Wellness Pet Company, which is owned by Clearlake Capital Group. Wild Earth is a brand of Wild Earth, Inc., which is owned by InvenTel. Its food is made by third-party contract manufacturers in United States.

Which brand has more products on KibbleLab?

Whimzees has 16 products in the KibbleLab database, compared with 1 for Wild Earth.

Where is each brand based?

Whimzees is based in Tewksbury, Massachusetts, USA. Wild Earth is based in Berkeley, California, USA.

Are Whimzees or Wild Earth PSC Accredited?

Whimzees is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Whimzees or Wild Earth been recalled?

Neither Whimzees nor Wild Earth has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Whimzees and Wild Earth .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.