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Wholesomes vs Zesty Paws

Wholesomes is made by Midwestern Pet Foods, Inc. (owned by Nunn Milling Company, Inc.), and Zesty Paws by Zesty Paws (owned by Health & Happiness (H&H) Group), and both make food for cats and dogs. On KibbleLab, Wholesomes and Zesty Paws both average 7.6 out of 10. Wholesomes's maker dates to 1926, while Zesty Paws's launched in 2014.

Wholesomes and Zesty Paws compared

Wholesomes Zesty Paws
Manufacturer Midwestern Pet Foods, Inc. Zesty Paws
Parent company Nunn Milling Company, Inc. Health & Happiness (H&H) Group
Founded 1926 2014
Headquarters Evansville, Indiana, USA Orlando, Florida, USA
Products listed 29 71
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
7.6 (avg of 29) 7.6 (avg of 71)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Wholesomes vs Zesty Paws: how they compare

Scores

Wholesomes and Zesty Paws average the same KibbleLab score, 7.6 out of 10, across 29 and 71 scored foods. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Wholesomes is made by Midwestern Pet Foods, Inc., owned by Nunn Milling Company, Inc., based in Evansville, Indiana, USA, founded in 1926. Zesty Paws is made by Zesty Paws, owned by Health & Happiness (H&H) Group, based in Orlando, Florida, USA, founded in 2014.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 29 Wholesomes foods and 71 Zesty Paws foods.

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Common Questions

Which scores higher on KibbleLab, Wholesomes or Zesty Paws?

Wholesomes and Zesty Paws average the same KibbleLab score, 7.6 out of 10.

Who makes Wholesomes and Zesty Paws?

Wholesomes is made by Midwestern Pet Foods, Inc., which is owned by Nunn Milling Company, Inc. Zesty Paws is made by Zesty Paws, which is owned by Health & Happiness (H&H) Group.

Which brand has more products on KibbleLab?

Zesty Paws has 71 products in the KibbleLab database, compared with 29 for Wholesomes.

Where is each brand based?

Wholesomes is based in Evansville, Indiana, USA. Zesty Paws is based in Orlando, Florida, USA.

Have Wholesomes or Zesty Paws been recalled?

Neither Wholesomes nor Zesty Paws has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Wholesomes and Zesty Paws .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.