The Pet Sustainability Coalition (PSC) and KibbleLab are excited to announce a new partnership to help consumers more easily identify and support brands committed to sustainability.
PSC Accredited food and treat brands are now featured throughout KibbleLab with a dedicated "Pet Sustainability Coalition Accredited" designation, making it easier for shoppers to recognize companies whose sustainability efforts have been independently verified. You can also access additional information about each Accredited company's sustainability journey through direct links to the brand's profile in PSC's Member Directory. The new feature is currently available for PSC Accredited food and treat brands.
As consumers increasingly seek products that align with their values, trusted sustainability information is more important than ever. By integrating PSC Accreditation directly into the product research experience, this partnership helps pet parents identify brands that have demonstrated measurable progress toward responsible business practices without having to sort through marketing claims or vague sustainability messaging.
For PSC Accredited brands, the partnership creates valuable new visibility at the point where consumers are actively researching and comparing products. The Accreditation designation highlights companies that have invested in continuous improvement and provides an additional opportunity to share the story behind their sustainability efforts through PSC's Member Directory.
PSC and KibbleLab are helping build a more transparent pet industry where credible sustainability leadership is recognized, responsible brands are rewarded, and consumers are empowered to make informed purchasing decisions with confidence.
"KibbleLab is committed to helping pet parents make confident, informed decisions about the products they choose. Adding PSC Accreditation to our platform gives users access to credible sustainability information from an independent third-party source while recognizing brands that are demonstrating real leadership in responsible business practices."
Why This Partnership Matters
Increased Recognition for Accredited Brands
PSC Accreditation represents a meaningful commitment to continuous improvement and verified sustainability performance. Through this partnership, Accredited brands receive greater visibility on a platform where consumers are actively researching pet food, helping distinguish their products through a trusted third-party sustainability designation.
Empowering Consumers with Trusted Information
Consumers want to make sustainable purchasing decisions, but credible information isn't always easy to find. By highlighting PSC Accredited brands and connecting pet parents directly to detailed sustainability information through PSC's Member Directory, KibbleLab makes it easier to understand which companies are taking measurable action, and why that matters.
Advancing Transparency Across the Industry
This collaboration reflects a shared commitment to improving transparency throughout the pet industry. By connecting independent sustainability verification with a trusted product comparison platform, PSC and KibbleLab are helping raise the visibility of credible sustainability leadership while encouraging greater accountability across the marketplace.
"At PSC, our mission is to make sustainability a competitive advantage for responsible pet companies while making it easier for consumers to identify brands that are creating meaningful impact. Partnering with KibbleLab brings trusted sustainability information directly into the consumer research process, giving Accredited brands greater recognition while empowering pet parents to make informed purchasing decisions."
Visit KibbleLab to explore PSC Accredited brands and learn more about the companies leading the way in sustainability.
Where You'll See It on KibbleLab
- Product pages. Every food and treat from a PSC Accredited company carries the PSC Accredited seal, with a "View profile" link to that company's page in PSC's Member Directory.
- Brand and manufacturer pages. The accreditation appears on the brand's catalog page and on the manufacturer's page, so you can check the company itself, not just one product.
- The Food Finder. In your KibbleLab account, a "PSC Accredited" filter narrows any search to foods from accredited makers, alongside the nutrition filters you already use.
- Sustainable picks lists. Accredited products are gathered into dedicated lists, like the best sustainable dry dog foods, the best sustainable dry cat foods, and their treat counterparts.
- Comparisons. Brand-vs-brand and product-vs-product comparisons include a PSC accredited row, so sustainability sits right next to sourcing, WSAVA status, and recall history when you weigh two options.
Interested in earning PSC Accreditation? Learn how Accreditation can strengthen your sustainability strategy while increasing visibility through partnerships like KibbleLab by visiting PSC's website.
Published jointly with the Pet Sustainability Coalition, September 2026.
KibbleLab Explains articles are educational, and are not veterinary advice. Before starting an elimination diet, a weight plan, or any major diet change, talk to your veterinarian.
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