Beneful Incredibites Small Dog Beef Dry Dog Food Purina Pro Plan Pro Plan Large Breed Beef & Rice Dry Dog Food
Purina Pro Plan Pro Plan Large Breed Beef & Rice Dry Dog Food scores higher on KibbleLab, 8.6 to 7.0. Compare ingredients, guaranteed analysis, and AAFCO nutritional adequacy, side by side.
Beneful Incredibites Small Dog Beef Dry Dog Food and Purina Pro Plan Pro Plan Large Breed Beef & Rice Dry Dog Food compared
| Attribute |
Verified Jul 27, 2026 |
Verified Jul 22, 2026 |
|---|---|---|
KibbleLab scoreThe KibbleLab expert rating, 0 to 10, based on published veterinary science. No one can pay for a higher score. |
7.0 / 10 | 8.6 / 10 |
| Guaranteed analysis (as fed) | ||
ProteinGuaranteed analysis gives label minimums and maximums, not measured values, shown as fed. |
26.00% | 26.00% |
| Fat | 13.50% | 12.00% |
| Fiber | 4.00% | 4.50% |
| Calcium | 1.10% | 1.00% |
| Phosphorus | Not listed | 0.80% |
| Omega-3 | Not listed | 0.40% |
| Omega-6 | Not listed | 1.80% |
MoistureHigher moisture means a wetter food; it dilutes the other percentages above. |
12.00% | 12.00% |
| Calories | 3666 kcal/kg | 3884 kcal/kg |
| Calorie density | Moderate | Moderate |
| Ingredients | ||
Full ingredient listEvery ingredient on each label, in order of weight. |
Beef, whole grain corn, barley, soybean meal, whole grain wheat, chicken by-product meal, corn protein meal, beef fat preserved with mixed-tocopherols, rice, egg and chicken flavor, natural flavor, calcium carbonate, oat meal, salt, mono and dicalcium phosphate, glycerin, dried carrots, dried peas, choline chloride, annatto color, potassium chloride, vegetable juice (color), VITAMINS [Vitamin E supplement, niacin (Vitamin B-3), Vitamin A supplement, calcium pantothenate (Vitamin B-5), pyridoxine hydrochloride (Vitamin B-6), Vitamin B-12 supplement, thiamine mononitrate (Vitamin B-1), Vitamin D-3 supplement, riboflavin supplement (Vitamin B-2), menadione sodium bisulfite complex (Vitamin K), folic acid (Vitamin B-9), biotin (Vitamin B-7)], MINERALS [zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite], carmine, L-Lysine monohydrochloride. Show full list Show less |
Beef, rice, corn protein meal, whole grain corn, poultry by-product meal, whole grain wheat, barley, beef fat preserved with mixed-tocopherols, corn germ meal, fish meal, dried egg product, natural flavor, fish oil, wheat bran, calcium carbonate, soybean oil, potassium chloride, salt, mono and dicalcium phosphate, potassium citrate, VITAMINS [Vitamin E supplement, niacin (Vitamin B-3), Vitamin A supplement, calcium pantothenate (Vitamin B-5), thiamine mononitrate (Vitamin B-1), Vitamin B-12 supplement, riboflavin supplement (Vitamin B-2), pyridoxine hydrochloride (Vitamin B-6), folic acid (Vitamin B-9), menadione sodium bisulfite complex (Vitamin K), Vitamin D-3 supplement, biotin (Vitamin B-7)], choline chloride, MINERALS [zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite], glucosamine hydrochloride, taurine, L-ascorbyl-2-polyphosphate (Vitamin C), dried Bacillus coagulans fermentation product, L-Lysine monohydrochloride, garlic oil. Show full list Show less |
| Limited ingredient | No | No |
| Health focus | High energy | Joint care, Mobility support, Digestive health, Immune support, Skin coat health, Weight management |
| Format & suitability | ||
| Food type | Dry | Dry |
| Texture | Kibble | Kibble |
| Processing | Not listed | Not listed |
| Life stage | Adult | Adult |
| Breed size | Small | Large |
| AAFCO nutritional adequacy | ||
Complete & balancedWhether the manufacturer's label claims the food meets AAFCO nutrient profiles for a life stage. Not an independent test. |
Yes | Yes |
| Life stages | Adult Maintenance | Adult Maintenance |
SubstantiationHow adequacy was established. Feeding trials are the higher bar; formulation means the recipe is calculated to meet the profile. |
Formulation | Feeding Trials |
| Maker standards | ||
WSAVA guidelinesThe World Small Animal Veterinary Association publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands. |
No | Yes |
PSC accreditedThe Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact through third-party verification. It reflects sustainability practices, not food quality. |
No | No |
| Recalls & where to buy | ||
Recalls on recordKibbleLab began logging recalls in July 2026, so earlier recalls may not appear. |
None | None |
| Where to buy | ||
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Shared ingredients
Both foods list these among their top ingredients, by label weight.
- Beef
- Whole Grain Corn
- Barley
- Whole Grain Wheat
- Corn Protein Meal
- Beef Fat
- Mixed Tocopherol
- Rice
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Common Questions
Which food scores higher on KibbleLab?
Purina Pro Plan Pro Plan Large Breed Beef & Rice Dry Dog Food scores higher, 8.6 to 7.0 out of 10. Scores reflect published veterinary science, and no one can pay for a higher score.
Do these two foods share ingredients?
Yes. They share these top ingredients: Beef, Whole Grain Corn, Barley, Whole Grain Wheat, Corn Protein Meal, Beef Fat, Mixed Tocopherol, Rice.
Are both foods AAFCO complete and balanced?
Yes, both foods are labeled AAFCO complete and balanced.
See the full profiles: Beneful Incredibites Small Dog Beef Dry Dog Food and Purina Pro Plan Pro Plan Large Breed Beef & Rice Dry Dog Food .
KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.
This is a neutral, factual comparison, not a ranking or an endorsement of either product. A food's guaranteed analysis gives legal minimums and maximums for a few nutrients, not measured values. No one can pay for placement or a higher score.
Product details are compiled from public sources and may not reflect the latest formulation. Represent one of these brands? Request a correction. Anyone else can email us.
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