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FirstMate New Zealand Beef Meal Formula Small Bites Dry Dog Food Wholesomes Beef Meal & Rice Recipe Dry Dog Food

FirstMate New Zealand Beef Meal Formula Small Bites Dry Dog Food scores higher on KibbleLab, 8.8 to 8.7. Compare ingredients, guaranteed analysis, and AAFCO nutritional adequacy, side by side.

FirstMate New Zealand Beef Meal Formula Small Bites Dry Dog Food and Wholesomes Beef Meal & Rice Recipe Dry Dog Food compared

Nutrients:
As Fed
FirstMate New Zealand Beef Meal Formula Small Bites Dry Dog Food
FirstMate New Zealand Beef Meal Formula Small Bites Dry Dog Food

Verified Sep 22, 2026

Wholesomes Beef Meal & Rice Recipe Dry Dog Food
Wholesomes Beef Meal & Rice Recipe Dry Dog Food

Verified Sep 4, 2026

KibbleLab score The KibbleLab expert rating, 0 to 10, based on published veterinary science.
8.8 / 10 8.7 / 10
Guaranteed analysis (as fed)
Protein Guaranteed analysis gives label minimums and maximums, not measured values, shown as fed.
25.00% 24.00%
Fat 13.00% 14.00%
Fiber 4.00% 5.00%
Calcium 1.80% Not listed
Phosphorus 1.00% Not listed
Omega-3 Not listed 0.40%
Omega-6 Not listed 2.00%
Moisture Higher moisture means a wetter food; it dilutes the other percentages above.
10.00% 10.00%
Calories 3310 kcal/kg 3400 kcal/kg
Calorie density Moderate Moderate
Ingredients
Full ingredient list Every ingredient on each label, in order of weight.
Beef Meal, Burbank Potato, Norkotah Potato, Dried Yeast, Chicken Fat (preserved with mixed tocopherols), Tomato Pomace, Pumpkin, Potassium Chloride, Salt, Threonine, DL-Methionine, Choline Chloride, Blueberries, Cranberries, Raspberries, Calcium Propionate (a preservative), Taurine, Zinc Proteinate, Iron Proteinate, Calcium Carbonate, Manganese Proteinate, Copper Proteinate, Selenium Yeast, Calcium Iodate, Vitamin E Supplement, Niacin, Thiamine Mononitrate, Vitamin A Supplement, D-pantothenic Acid, Riboflavin, Pyridoxine Hydrochloride, Biotin, Vitamin B12 Supplement, Vitamin D3 Supplement, Folic Acid, Rosemary extract Show full list
Beef Meal, Rice, Peas, Pea Protein, Chicken Fat (Preserved with Mixed Tocopherols), Pea Starch, Dried Beet Pulp, Flaxseed, Salt, Potassium Chloride, Choline Chloride, DL-Methionine, Dicalcium Phosphate, Vitamins (Vitamin E Supplement, Niacin, Calcium Pantothenate, Vitamin A Supplement, Riboflavin Supplement, Thiamine Mononitrate, Pyridoxine Hydrochloride, Biotin, Vitamin B12 Supplement, Vitamin D3 Supplement, Folic Acid), Minerals (Zinc Sulfate, Ferrous Sulfate, Copper Sulfate, Manganese Sulfate, Zinc Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Calcium Iodate, Cobalt Carbonate), Rosemary Extract. Show full list
Limited ingredient Yes No
Marketed benefits Allergy support, Sensitive stomach, Digestive health Skin coat health
Format & suitability
Food type Dry Dry
Texture Kibble Kibble
Processing Not listed Not listed
Life stage Adult Adult
Breed size Small All Breed Sizes
AAFCO nutritional adequacy
Complete & balanced Whether the manufacturer's label claims the food meets AAFCO nutrient profiles for a life stage. Not an independent test.
Yes Yes
Life stages Adult Maintenance Adult Maintenance
Substantiation How adequacy was established. Feeding trials are the higher bar; formulation means the recipe is calculated to meet the profile.
Formulation Formulation
Maker standards
WSAVA guidelines The World Small Animal Veterinary Association publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact through third-party verification. It reflects sustainability practices, not food quality.
No No
Recalls & where to buy
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Shop Chewy Amazon
Shop Chewy Amazon

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Shared ingredients

Both foods list these among their top ingredients, by label weight.

  • Beef
  • Chicken Fat
  • Mixed Tocopherol
  • Salt

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Common Questions

Which food scores higher on KibbleLab?

FirstMate New Zealand Beef Meal Formula Small Bites Dry Dog Food scores higher, 8.8 to 8.7 out of 10. Scores reflect published veterinary science.

Do these two foods share ingredients?

Yes. They share these top ingredients: Beef, Chicken Fat, Mixed Tocopherol, Salt.

Are both foods AAFCO complete and balanced?

Yes, both foods are labeled AAFCO complete and balanced.

See the full profiles: FirstMate New Zealand Beef Meal Formula Small Bites Dry Dog Food and Wholesomes Beef Meal & Rice Recipe Dry Dog Food .

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either product. A food's guaranteed analysis gives legal minimums and maximums for a few nutrients, not measured values. No one can pay for placement or a higher score.

Product details are compiled from public sources and may not reflect the latest formulation. Represent one of these brands? Request a correction. Anyone else can email us.