Be Natural Real Chicken & Brown Rice Recipe Dry Dog Food
Verified Aug 17, 2026
This is a dry kibble for dogs that uses chicken and chicken meal as its main protein sources, supported by several whole grains like barley, sorghum, oatmeal, and brown rice. It includes added fish meal and freeze-dried pollock for extra animal protein, plus flaxseed and specific omega fatty acids to support skin and coat health. Probiotics and yeast-based ingredients are included to help support digestive and immune function, and it’s formulated for all life stages except large-breed puppies.
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Strong Choice
Nutritionally, this is a solid all-life-stages dry food (not for large-breed puppies) with a nice balance of animal protein and wholesome grains. The protein and fat levels are appropriate for many dogs, and I like that it includes guaranteed omega-3 and omega-6 levels plus multiple probiotic strains. It should suit most healthy dogs well, as long as they don’t have chicken or fish allergies and are not growing large-breed puppies.
Computed from 4 of 4 applicable checks. Missing data is skipped, never counted against a food.
The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.
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At a Glance
Where these benefits come from
Benefits the manufacturer highlights in its own product marketing. KibbleLab lists them for reference and does not verify these claims.What "not formulated for" means
Life stages this food isn't certified complete and balanced for, based on its AAFCO statement.KibbleLab Review
Strengths
- Chicken and chicken meal are the first two ingredients, providing good-quality, animal-based protein at a reasonable 25% minimum protein level for a dry food.
- Uses a variety of whole grains (barley, sorghum, oatmeal, brown rice) instead of relying on refined fillers, which can help provide steady energy and fiber.
- Includes fish meal, ground flaxseed, and guaranteed omega-3 and omega-6 levels, which can support skin and coat health.
- Contains several probiotic fermentation products and a guaranteed probiotic count to help support digestive and immune health, and is complete and balanced for all life stages except large-breed growth per AAFCO formulation standards.
Considerations
- Not appropriate for large-breed puppies, so if your dog will be 70 lbs or more as an adult, you’ll want a different growth formula during the puppy stage.
- Chicken and fish are common food allergens for some dogs, so this formula wouldn’t be a good match if your dog has known sensitivities to those proteins.
- Formulated by AAFCO nutrient profiles rather than being tested in feeding trials, so its performance is based on meeting theoretical nutrient targets rather than trial data.
Full Ingredient List
Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.
Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.
Top 5 Ingredients Explained
01
Chicken
Chicken is a common animal-based protein in dog and cat foods, supplying essential amino acids, B vitamins, and energy-dense fats that support muscle maintenance, growth, and overall health; for cats it also contributes toward dietary taurine but must be present in sufficient amounts or provided via supplementation. It is prized for its digestibility and palatability, though some pets develop sensitivities or allergies to chicken, and nutritional value and safety depend on ingredient quality and processing—raw chicken carries pathogen risks and whole bones can pose choking or GI hazards.
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02
Chicken
Chicken is a common animal-based protein in dog and cat foods, supplying essential amino acids, B vitamins, and energy-dense fats that support muscle maintenance, growth, and overall health; for cats it also contributes toward dietary taurine but must be present in sufficient amounts or provided via supplementation. It is prized for its digestibility and palatability, though some pets develop sensitivities or allergies to chicken, and nutritional value and safety depend on ingredient quality and processing—raw chicken carries pathogen risks and whole bones can pose choking or GI hazards.
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03
Barley
Barley is a cereal grain used in pet foods primarily as a digestible carbohydrate and source of dietary fiber (including soluble beta‑glucans), along with modest amounts of B vitamins and minerals. It can support healthy digestion, help moderate post‑meal blood sugar and aid weight management in dogs, but provides limited protein for obligate carnivores like cats, must be cooked/processed for good digestibility, and may be unsuitable for pets with grain sensitivities or calorie‑restricted diets.
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04
Sorghum
Sorghum is a cereal grain commonly used in pet foods as a source of complex carbohydrates, dietary fiber and modest plant protein, often chosen as a gluten‑free alternative to wheat or corn. It can provide fermentable fiber and antioxidant compounds that may support digestion and glycemic control, but is generally less digestible than some grains unless properly processed and certain tannin‑rich varieties can reduce nutrient availability, so quality sourcing and appropriate formulation are important—particularly for cats, whose diets should remain primarily animal‑based.
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05
Oatmeal
Oatmeal is used in pet foods as a digestible carbohydrate and source of soluble fiber (notably beta‑glucans), serving as a gentle filler or binder that can support healthy digestion and steady energy release. It provides B vitamins and minerals, is generally well tolerated by dogs and many cats when cooked and plain, but should be free of added sugars or flavorings and used cautiously for overweight or diabetic pets or animals with individual grain sensitivities.
Nutritional Breakdown
How to read As Fed versus Dry Matter
As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.What is calorie density
How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.Not sure how much of this to feed?
The right daily portion depends on your dog's weight, age, and activity level. Create a free account, add your dog, and get their daily calories and portion sizes.
Product Details & Brand
Product Specs
AAFCO Nutritional Adequacy
What is AAFCO
Association of American Feed Control Officials. It sets the nutritional
adequacy standards US pet foods are measured against.
What is AAFCO
Association of American Feed Control Officials. It sets the nutritional adequacy standards US pet foods are measured against.Brand
Instinct is Nature’s Variety’s flagship brand dedicated to raw and minimally processed pet nutrition. It positions itself in the premium and super-premium segment, focusing on high-protein, grain-free, and raw-inspired diets. Instinct offers frozen raw, freeze-dried raw, kibble with raw coatings, and canned foods aimed at health-conscious pet owners who value a biologically appropriate diet.
Manufacturer
Nature's Variety manages manufacturing quality and safety in accordance with FDA and AAFCO guidelines. Their manufacturing facilities adhere to stringent quality control protocols and HACCP food safety programs to ensure the integrity of their frozen and freeze-dried raw products.
PSC is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification. Nature's Variety is a PSC Accredited business. View profile
Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.
Recall History
No recall is listed for Instinct Be Natural Real Chicken & Brown Rice Recipe Dry Dog Food.
Source: FDA animal food recall listings back to January 2019 · Checked daily, last on Sep 1, 2026
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Frequently Asked Questions
Has Instinct ever been recalled?
We have no recalls on record for Instinct. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
How does KibbleLab rate foods?
Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.
Is KibbleLab a substitute for veterinary advice?
No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.
KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.
KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.
Product data sourced from manufacturer websites, AAFCO statements, and FDA recall listings. Last verified dates reflect our most recent data check. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
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