Skip to content

6,000+ pet foods rated. Your best match, free in 30 seconds.

Back
Be Natural Real Chicken & Brown Rice Recipe Dry Dog Food
Instinct

Be Natural Real Chicken & Brown Rice Recipe Dry Dog Food

Verified Jun 17, 2026

Dog · Dry All Life Stages All Breed Sizes

This is a dry kibble for dogs that uses chicken and chicken meal as its main protein sources, supported by several whole grains like barley, sorghum, oatmeal, and brown rice. It includes added fish meal and freeze-dried pollock for extra animal protein, plus flaxseed and specific omega fatty acids to support skin and coat health. Probiotics and yeast-based ingredients are included to help support digestive and immune function, and it’s formulated for all life stages except large-breed puppies.

Over-the-counter AAFCO No recalls
Official product page
KibbleLab Score
8.4 out of 10

Nutritionally, this is a solid all-life-stages dry food (not for large-breed puppies) with a nice balance of animal protein and wholesome grains. The protein and fat levels are appropriate for many dogs, and I like that it includes guaranteed omega-3 and omega-6 levels plus multiple probiotic strains. It should suit most healthy dogs well, as long as they don’t have chicken or fish allergies and are not growing large-breed puppies.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Ingredient composition Quality, beneficial additions, absence of artificial colors/flavors
Nutritional profile Protein, fat, fiber evaluated for stated life stage and food type
AAFCO compliance Complete and balanced certification; feeding trials valued higher
Health considerations Sensitivity profile, DCM risk, processing method
9.0 – 10 Top Pick
8.0 – 8.9 Strong Choice
7.0 – 7.9 Solid Option
6.0 – 6.9 Worth a Conversation
Below 6 Not Recommended

KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.


At a Glance

Health Benefits
Digestive Health Immune Support Skin Coat Health
Suitable For
All Life Stages All Breed Sizes
Not Formulated For
What "not formulated for" means Life stages this food isn't certified complete and balanced for, based on its AAFCO statement.
Excludes Large Breed Growth
Does this food work for your pet?
We'll check every ingredient against your pet's sensitivities and avoidance list.
Check for my pet

Nutritional Perspective

KibbleLab Review

Strengths

  • Chicken and chicken meal are the first two ingredients, providing good-quality, animal-based protein at a reasonable 25% minimum protein level for a dry food.
  • Uses a variety of whole grains (barley, sorghum, oatmeal, brown rice) instead of relying on refined fillers, which can help provide steady energy and fiber.
  • Includes fish meal, ground flaxseed, and guaranteed omega-3 and omega-6 levels, which can support skin and coat health.
  • Contains several probiotic fermentation products and a guaranteed probiotic count to help support digestive and immune health, and is complete and balanced for all life stages except large-breed growth per AAFCO formulation standards.

Considerations

  • Not appropriate for large-breed puppies, so if your dog will be 70 lbs or more as an adult, you’ll want a different growth formula during the puppy stage.
  • Chicken and fish are common food allergens for some dogs, so this formula wouldn’t be a good match if your dog has known sensitivities to those proteins.
  • Formulated by AAFCO nutrient profiles rather than being tested in feeding trials, so its performance is based on meeting theoretical nutrient targets rather than trial data.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

Chicken, Chicken Meal, Barley, Sorghum, Oatmeal, Brown Rice, Chicken Fat (preseved with Mixed Tocopherols), Turkey Meal, Ground Flaxseed, Fish Meal, Natural Flavor, Salt, Carrots, Potassium Chloride, Vitamins (Vitamin E Supplement, Vitamin A Supplement, Niacin Supplement, Thiamine Mononitrate, d-Calcium Pantothenate, Riboflavin Supplement, Pyridoxine Hydrochloride, Vitamin B12 Supplement, Folic Acid, Vitamin D3 Supplement, Biotin), Apples, Blueberries, Cranberries, Choline Chloride, Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Ethylenediamine Dihydroiodide), L-Threonine, Dried Yeast, Freeze-Dried Pollock, Taurine, Yeast Culture, Pumpkin Seeds, Dried Lactobacillus acidophilus Fermentation Product, Dried Enterococcus faecium Fermentation Product, Dried Aspergillus oryzae Fermentation Extract, Dried Trichoderma longibrachiatum Fermentation Extract, Dried Bacillus subtilis Fermentation Extract, Rosemary Extract.

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Chicken
Chicken is a common animal-based protein in dog and cat foods, supplying essential amino acids, B vitamins, and energy-dense fats that support muscle maintenance, growth, and overall health; for cats it also contributes toward dietary taurine but must be present in sufficient amounts or provided via supplementation. It is prized for its digestibility and palatability, though some pets develop sensitivities or allergies to chicken, and nutritional value and safety depend on ingredient quality and processing—raw chicken carries pathogen risks and whole bones can pose choking or GI hazards.
02
Chicken
Chicken is a common animal-based protein in dog and cat foods, supplying essential amino acids, B vitamins, and energy-dense fats that support muscle maintenance, growth, and overall health; for cats it also contributes toward dietary taurine but must be present in sufficient amounts or provided via supplementation. It is prized for its digestibility and palatability, though some pets develop sensitivities or allergies to chicken, and nutritional value and safety depend on ingredient quality and processing—raw chicken carries pathogen risks and whole bones can pose choking or GI hazards.
03
Barley
Barley is a cereal grain used in pet foods primarily as a digestible carbohydrate and source of dietary fiber (including soluble beta‑glucans), along with modest amounts of B vitamins and minerals. It can support healthy digestion, help moderate post‑meal blood sugar and aid weight management in dogs, but provides limited protein for obligate carnivores like cats, must be cooked/processed for good digestibility, and may be unsuitable for pets with grain sensitivities or calorie‑restricted diets.
04
Sorghum
Sorghum is a cereal grain commonly used in pet foods as a source of complex carbohydrates, dietary fiber and modest plant protein, often chosen as a gluten‑free alternative to wheat or corn. It can provide fermentable fiber and antioxidant compounds that may support digestion and glycemic control, but is generally less digestible than some grains unless properly processed and certain tannin‑rich varieties can reduce nutrient availability, so quality sourcing and appropriate formulation are important—particularly for cats, whose diets should remain primarily animal‑based.
05
Oatmeal
Oatmeal is used in pet foods as a digestible carbohydrate and source of soluble fiber (notably beta‑glucans), serving as a gentle filler or binder that can support healthy digestion and steady energy release. It provides B vitamins and minerals, is generally well tolerated by dogs and many cats when cooked and plain, but should be free of added sugars or flavorings and used cautiously for overweight or diabetic pets or animals with individual grain sensitivities.

Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
25.00%
Low High
Crude Fat (min)
14.00%
Low High
Crude Fiber (max)
5.00%
Low High
Moisture (max)
10.00%
Low High
3728
kcal / Kg
424
kcal / Cup
Moderate
Calorie density category
What is calorie density How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.

Product Details & Brand

Product Specs

Lifestage All Life Stages
Breed size All Breed Sizes
Texture Kibble
Processing method Freeze Dried
Food type Dry

AAFCO Nutritional Adequacy
What is AAFCO Association of American Feed Control Officials. It sets the nutritional adequacy standards US pet foods are measured against.

Complete & balanced Yes
AAFCO life stages All Life Stages
Exclusions Excludes Large Breed Growth
Substantiation Formulation
Instinct BeNatural Real Chicken & Brown Rice Recipe is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for all life stages except for growth of large size dogs (70 lbs or more as an adult).

Brand

Instinct

Instinct is Nature’s Variety’s flagship brand dedicated to raw and minimally processed pet nutrition. It positions itself in the premium and super-premium segment, focusing on high-protein, grain-free, and raw-inspired diets. Instinct offers frozen raw, freeze-dried raw, kibble with raw coatings, and canned foods aimed at health-conscious pet owners who value a biologically appropriate diet.

Visit Instinct
Price tier $$$$$

Manufacturer

Company name Nature's Variety
Parent company Agrolimen S.A.
Founded 2002
Headquarters St. Louis, Missouri, USA
Manufacturing type In House
Manufacturing country United States
Manufacturing region Nebraska
Manufacturing oversight

Nature's Variety manages manufacturing quality and safety in accordance with FDA and AAFCO guidelines. Their manufacturing facilities adhere to stringent quality control protocols and HACCP food safety programs to ensure the integrity of their frozen and freeze-dried raw products.

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

Instinct Be Natural Real Chicken & Brown Rice Recipe Dry Dog Food has no recalls since 2014.

Source: FDA Pet Food Recall Database · Monitored daily

Unlock More

Sign up for the full picture

Ingredient Check

We'll check every ingredient against your pet's profile.

Get started

Feeding Calculator

Personalized portion sizes based on your pet's weight, age, and activity level.

Get started

Side-by-Side Comparison

Compare this food with alternatives to find the best fit.

Get started

Share this food
KibbleLab food report
GREAT BOWL.
8.4 /10 Grade A
Be Natural Real Chicken & Brown Rice Recipe Dry Dog Food
Instinct · kibblelab.com

Post your dog's report card and challenge friends to check their food.


Frequently Asked Questions

Has Instinct ever been recalled?

We have no recalls on record for Instinct. We monitor the FDA Pet Food Recall Database daily.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

What does YOUR pet eat?
Look up any dog or cat food. Free, takes 30 seconds, no sign-up.
Check a Food

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall database. Last verified dates reflect our most recent data check.