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PureVita Chicken & Brown Rice Entree Dry Dog Food
NutriSource

PureVita Chicken & Brown Rice Entree Dry Dog Food

Dog · Dry All Life Stages All Breed Sizes

This is a chicken-based dry dog food with brown rice and oats as the main carbohydrate sources, designed for dogs of all life stages, including large-breed puppies. It offers moderate protein and fat levels, added omega-3 and omega-6 fatty acids, and a mix of prebiotics and probiotics to support digestive health. The recipe also includes glucosamine, chondroitin, taurine, and L-carnitine for additional joint and heart support needs in growing and adult dogs.

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Over-the-counter AAFCO Pet Sustainability Coalition Accredited No recalls
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KibbleLab Score
8.4 out of 10

Overall, this is a well-balanced, all-life-stages dry food that should suit many dogs, including large-breed puppies, provided they tolerate chicken well. It uses chicken and chicken meal as primary protein sources, with whole grains like brown rice, oatmeal, and barley providing digestible carbohydrates and fiber. The added probiotics, omega fatty acids, joint-support nutrients, and taurine make it a thoughtfully fortified option for long-term feeding.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Ingredient composition Quality, beneficial additions, absence of artificial colors/flavors
Nutritional profile Protein, fat, fiber evaluated for stated life stage and food type
AAFCO compliance Complete and balanced certification; feeding trials valued higher
Health considerations Sensitivity profile, DCM risk, processing method
9.0 – 10 Top Pick
8.0 – 8.9 Strong Choice
7.0 – 7.9 Solid Option
6.0 – 6.9 Worth a Conversation
Below 6 Not Recommended

KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.


At a Glance

Health Benefits
Digestive Health Probiotic Support Joint Care Skin Coat Health Heart Care Brain Health Antioxidant Support
Diet & Compliance
Limited Ingredient
Suitable For
All Life Stages All Breed Sizes
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We'll check every ingredient against your pet's sensitivities and avoidance list.

Nutritional Perspective

KibbleLab Review

Strengths

  • Chicken and chicken meal are the first ingredients, giving a good-quality animal protein base.
  • Uses wholesome grains like brown rice, oatmeal, and barley instead of relying on potatoes or peas.
  • Includes probiotics, prebiotic fibers, and yeast cultures that can help support a healthy gut microbiome.
  • Fortified with omega-3 and omega-6 fats, taurine, glucosamine, and chondroitin for overall wellness and joint support.

Considerations

  • Contains chicken, which is a common allergen for some dogs, so it will not suit dogs with chicken sensitivities.
  • Fiber is on the higher side for a kibble, which may be too much for a few dogs with very sensitive digestion.
  • Calorie density is relatively high per cup, so careful portion control is important, especially for less active dogs.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

chicken, chicken meal, brown rice, oatmeal, barley, natural chicken flavor, flax seed, chicken fat (preserved with tocopherols and citric acid), dried plain beet pulp, dehydrated alfalfa meal, dried yeast, dried tomato pomace, potassium chloride, salt, dried carrots, dried cherries, dried apricots, dried cranberries, salmon oil (preserved with tocopherols), DL methionine, choline chloride, minerals (zinc proteinate, iron proteinate, selenium yeast, copper proteinate, magnesium proteinate, manganese proteinate, ethylenediamine dihydroiodide), brewers dried yeast, dried blueberries, turmeric, inulin, vitamins (vitamin E supplement, niacin supplement, vitamin A supplement, riboflavin supplement, d-calcium pantothenate, thiamine mononitrate, pyridoxine hydrochloride, vitamin B12 supplement, biotin, vitamin D3 supplement, folic acid), calcium carbonate, hydrolyzed yeast, pomegranate extract, garlic powder, L-ascorbyl-2-polyphosphate (source of vitamin C), lactic acid, yucca schidigera extract, yeast culture, dried Aspergillus oryzae fermentation extract, dried Bacillus subtilis fermentation product, dried Bacillus licheniformis fermentation product, dried Trichoderma longibrachiatum fermentation extract, dried Enterococcus faecium fermentation product, dried Lactobacillus acidophilus fermentation product, dried Bacillus subtilis fermentation extract, taurine, L-carnitine, rosemary extract

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Chicken
Chicken is a common animal-based protein in dog and cat foods, supplying essential amino acids, B vitamins, and energy-dense fats that support muscle maintenance, growth, and overall health; for cats it also contributes toward dietary taurine but must be present in sufficient amounts or provided via supplementation. It is prized for its digestibility and palatability, though some pets develop sensitivities or allergies to chicken, and nutritional value and safety depend on ingredient quality and processing—raw chicken carries pathogen risks and whole bones can pose choking or GI hazards.
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02
Chicken
Chicken is a common animal-based protein in dog and cat foods, supplying essential amino acids, B vitamins, and energy-dense fats that support muscle maintenance, growth, and overall health; for cats it also contributes toward dietary taurine but must be present in sufficient amounts or provided via supplementation. It is prized for its digestibility and palatability, though some pets develop sensitivities or allergies to chicken, and nutritional value and safety depend on ingredient quality and processing—raw chicken carries pathogen risks and whole bones can pose choking or GI hazards.
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03
Brown Rice
Brown rice is a whole-grain carbohydrate and fiber ingredient commonly used in dog and cat foods to provide digestible energy, dietary fiber, and modest amounts of B‑vitamins and minerals; it typically offers more nutrients and fiber than white rice. It’s generally well tolerated and can help with sensitive stomachs, but because it is high in carbohydrates (not a primary protein source) and can contain trace inorganic arsenic depending on sourcing, it should be included in balanced formulations and monitored in overweight or diabetic pets.
04
Oatmeal
Oatmeal is used in pet foods as a digestible carbohydrate and source of soluble fiber (notably beta‑glucans), serving as a gentle filler or binder that can support healthy digestion and steady energy release. It provides B vitamins and minerals, is generally well tolerated by dogs and many cats when cooked and plain, but should be free of added sugars or flavorings and used cautiously for overweight or diabetic pets or animals with individual grain sensitivities.
05
Barley
Barley is a cereal grain used in pet foods primarily as a digestible carbohydrate and source of dietary fiber (including soluble beta‑glucans), along with modest amounts of B vitamins and minerals. It can support healthy digestion, help moderate post‑meal blood sugar and aid weight management in dogs, but provides limited protein for obligate carnivores like cats, must be cooked/processed for good digestibility, and may be unsuitable for pets with grain sensitivities or calorie‑restricted diets.
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Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
24.00%
Low High
Crude Fat (min)
13.00%
Low High
Crude Fiber (max)
6.00%
Low High
Moisture (max)
10.00%
Low High
3770
kcal / Kg
371
kcal / Cup
Moderate
Calorie density category
What is calorie density How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.

Product Details & Brand

Product Specs

Lifestage All Life Stages
Breed size All Breed Sizes
Texture Kibble
Food type Dry

AAFCO Nutritional Adequacy
What is AAFCO Association of American Feed Control Officials. It sets the nutritional adequacy standards US pet foods are measured against.

Complete & balanced Yes
AAFCO life stages All Life Stages, Large Breed Growth (70+ lbs)
Substantiation Formulation
NutriSource(R) PureVita(TM) Chicken & Brown Rice Entr

Brand

A family-made line of dry and wet dog and cat food produced in Perham, Minnesota, spanning the NutriSource, PureVita, Element Series, and Choice ranges. Built around its Good 4 Life supplement system and vertically integrated manufacturing.

Price tier $$$

Manufacturer

Company name Tuffy's Pet Foods, Inc.
Parent company KLN Family Brands
Founded 1964
Headquarters Perham, Minnesota, USA
Manufacturing type In House
Manufacturing country United States
Manufacturing region Minnesota
Pet Sustainability Coalition Accredited business seal
Pet Sustainability Coalition Accredited

PSC is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification. Tuffy's Pet Foods, Inc. is a PSC Accredited business. View profile

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

NutriSource PureVita Chicken & Brown Rice Entree Dry Dog Food has no recalls since 2014.

Source: FDA Pet Food Recall Database · Monitored daily

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8.4 /10 Grade A
PureVita Chicken & Brown Rice Entree Dry Dog Food
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Frequently Asked Questions

Has NutriSource ever been recalled?

We have no recalls on record for NutriSource. We monitor the FDA Pet Food Recall Database daily.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall database. Last verified dates reflect our most recent data check. Recall logging began in July 2026, so earlier recalls may not appear.