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Instinct Raw Freeze-Dried Meals Wild-Caught Alaskan Pollock Recipe Dry Dog Food Purpose Beef & Veggie Freeze-Dried Raw Dog Food

Both score 8.7 out of 10 on KibbleLab. Compare ingredients, guaranteed analysis, and AAFCO nutritional adequacy, side by side.

Instinct Raw Freeze-Dried Meals Wild-Caught Alaskan Pollock Recipe Dry Dog Food and Purpose Beef & Veggie Freeze-Dried Raw Dog Food compared

Nutrients:
As Fed
Instinct Raw Freeze-Dried Meals Wild-Caught Alaskan Pollock Recipe Dry Dog Food
Instinct Raw Freeze-Dried Meals Wild-Caught Alaskan Pollock Recipe Dry Dog Food

Verified Jul 18, 2026

Purpose Beef & Veggie Freeze-Dried Raw Dog Food
Purpose Beef & Veggie Freeze-Dried Raw Dog Food

Verified Jul 26, 2026

KibbleLab score The KibbleLab expert rating, 0 to 10, based on published veterinary science.
8.7 / 10 8.7 / 10
Guaranteed analysis (as fed)
Protein Guaranteed analysis gives label minimums and maximums, not measured values, shown as fed.
39.00% 48.00%
Fat 33.00% 32.00%
Fiber 5.00% 4.00%
Omega-3 1.20% Not listed
Omega-6 2.50% Not listed
Moisture Higher moisture means a wetter food; it dilutes the other percentages above.
6.00% 5.00%
Calories 4814 kcal/kg Not listed
Calorie density High High
Ingredients
Full ingredient list Every ingredient on each label, in order of weight.
Pollock, Beef, Beef Liver, Beef Kidney, Beef Spleen, Beef Heart, Pumpkin Seeds, Carrots, Apples, Butternut Squash, Ground Flaxseed, Montmorillonite Clay, Salmon Oil, Lactic Acid, Ground Miscanthus Grass, Chicory Root, Vitamins (Vitamin E Supplement, Thiamine Mononitrate, Vitamin D3 Supplement), Salt, Potassium Chloride, Choline Chloride, Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Ethylenediamine Dihydriodide), Mixed Tocopherols (for freshness), Blueberries, Spinach, Rosemary Extract. Show full list
Beef, beef heart, beef liver, organic broccoli, organic squash, organic carrots, organic blueberry, organic apples, organic apple cider vinegar, organic coconut oil, potassium chloride, dried kelp, sodium chloride, zinc proteinate, iron proteinate, vitamin e supplement, niacin supplement, copper proteinate, manganese proteinate, thiamine mononitrate, d-calcium pantothenate, sodium selenite, riboflavin supplement, biotin, pyridoxine hydrochloride, vitamin b12 supplement, folic acid, vitamin d3 supplement. Show full list
Limited ingredient No No
Health focus Bone health, Skin coat health, Digestive health, Immune support, High energy Allergy support, Digestive health, Dental care, High energy
Format & suitability
Food type Dry Dry
Texture Freeze Dried Freeze Dried
Processing Freeze Dried Freeze Dried
Life stage Adult All Life Stages
Breed size All Breed Sizes All Breed Sizes
AAFCO nutritional adequacy
Complete & balanced Whether the manufacturer's label claims the food meets AAFCO nutrient profiles for a life stage. Not an independent test.
Yes Yes
Life stages Adult Maintenance All Life Stages
Substantiation How adequacy was established. Feeding trials are the higher bar; formulation means the recipe is calculated to meet the profile.
Formulation Formulation
Maker standards
WSAVA guidelines The World Small Animal Veterinary Association publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Recalls & where to buy
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy
Amazon Chewy
Amazon

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Shared ingredients

Both foods list these among their top ingredients, by label weight.

  • Beef
  • Beef Liver
  • Beef Heart
  • Carrot
  • Apple

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Common Questions

Which food scores higher on KibbleLab?

Both foods score 8.7 out of 10 on KibbleLab.

Do these two foods share ingredients?

Yes. They share these top ingredients: Beef, Beef Liver, Beef Heart, Carrot, Apple.

Are both foods AAFCO complete and balanced?

Yes, both foods are labeled AAFCO complete and balanced.

See the full profiles: Instinct Raw Freeze-Dried Meals Wild-Caught Alaskan Pollock Recipe Dry Dog Food and Purpose Beef & Veggie Freeze-Dried Raw Dog Food .

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either product. A food's guaranteed analysis gives legal minimums and maximums for a few nutrients, not measured values. No one can pay for placement or a higher score.

Product details are compiled from public sources and may not reflect the latest formulation. Represent one of these brands? Request a correction. Anyone else can email us.