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Adult Trout, Salmon & Herring Grain-Free Dry Dog Food
Now Fresh

Adult Trout, Salmon & Herring Grain-Free Dry Dog Food

Verified Jul 27, 2026

Dog · Dry Adult All Breed Sizes

This is a grain-free dry food for adult dogs that uses deboned trout, salmon, herring, and whole egg as its main animal protein sources. Peas and potatoes provide the bulk of the carbohydrates, and the recipe includes added omega fatty acids, taurine, L-carnitine, and probiotics to support skin, coat, digestion, and healthy weight. It’s designed as a complete and balanced maintenance diet for adult dogs of any size who do well on a fish-based, grain-free formula.

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Over-the-counter AAFCO Pet Sustainability Coalition Accredited No recalls

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KibbleLab Score
8.2 out of 10

Strong Choice

Nutritionally, this is a solid grain-free option for healthy adult dogs who do well on fish-based diets. The protein and fat levels are reasonable for many average-activity pets, and the added omega-3s, taurine, L-carnitine, and probiotics are nice supportive touches. It can work well for dogs that prefer fish or cannot eat poultry, as long as they tolerate peas and potatoes.

Nutritional profile 9.6
Ingredient composition 8.0
Adequacy substantiation 7.0
Health considerations 8.0

Computed from 4 of 4 applicable checks. Missing data is skipped, never counted against a food.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Nutritional profile Protein, fat, fiber on a dry-matter basis, for the stated life stage and format
Adequacy substantiation Complete and balanced substantiation; feeding trials valued higher
Ingredient composition Screened for unnamed sources, artificial additives, and label protein inflation. Not a quality ranking.
Health considerations Pulse-heavy grain-free (DCM) pattern and recall history
Verified manufacturer evidence A small bonus when we can verify evidence addressing WSAVA selection criteria
9.0 - 10 Top Pick
8.0 - 8.9 Strong Choice
7.0 - 7.9 Solid Option
6.0 - 6.9 Worth a Conversation
Below 6.0 Review Carefully

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At a Glance

Marketed Benefits
Where these benefits come from Benefits the manufacturer highlights in its own product marketing. KibbleLab lists them for reference and does not verify these claims.
Probiotic Support Digestive Health Skin Coat Health Weight Management
Suitable For
Adult All Breed Sizes
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We'll check every ingredient against your pet's sensitivities and avoidance list.

Nutritional Perspective

KibbleLab Review

Strengths

  • Multiple fish sources provide complete, high-quality animal protein for adult maintenance needs.
  • Added omega-3 and omega-6 fatty acids can support skin, coat, and overall health.
  • Contains probiotics, chicory root, and fiber sources that may help support digestive health.
  • AAFCO complete and balanced for adult maintenance, so it can be used as a sole diet for adult dogs.

Considerations

  • This is a grain-free recipe that relies heavily on peas and potatoes, which some dogs do not tolerate well.
  • Because peas and lentils are key ingredients, it may not be ideal for breeds with known heart concerns on legume-heavy, grain-free diets.
  • Fish and egg are common allergens, so this would not suit dogs with sensitivities to those proteins.
  • Protein level is moderate rather than high, which may be on the lower side for very athletic or working dogs.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

de-boned trout, whole dried egg, peas, potatoes, pea flour, potato flour, flaxseed, canola oil (preserved with mixed tocopherols), natural flavor, de-boned salmon, de-boned herring, calcium carbonate, monocalcium phosphate, apples, coconut oil (preserved with mixed tocopherols), tomato, suncured alfalfa, pea fiber, carrots, pumpkin, sweet potatoes, squash, bananas, blueberries, cranberries, blackberries, pomegranate, papayas, lentils, broccoli, dried chicory root, salt, choline chloride, vitamins (vitamin E supplement, L-ascorbyl-2-polyphosphate (a source of vitamin C), niacin, d-calcium pantothenate, vitamin A supplement, thiamine mononitrate, riboflavin, beta-carotene, vitamin B12 supplement, biotin, pyridoxine hydrochloride, vitamin D3 supplement, folic acid), minerals (ferrous sulfate, zinc proteinate, iron proteinate, selenium yeast, zinc oxide, copper sulfate, manganese proteinate, copper proteinate, manganous oxide, calcium iodate), taurine, dried Lactobacillus acidophilus fermentation product, dried Enterococcus faecium fermentation product, DL-methionine, L-lysine, potassium chloride, L-carnitine, dried rosemary

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Trout
Trout is used in pet foods as a high-quality animal protein and palatable fish ingredient that supplies essential amino acids, omega‑3 fatty acids (EPA/DHA), B vitamins and minerals to support skin, coat, immune and joint health in dogs and cats. It can serve as a novel protein for sensitive pets, but owners should ensure trout is responsibly sourced and properly cooked or processed to eliminate parasites and reduce contaminant risk, watch for fish allergies in some animals, and avoid feeding whole bones to prevent choking or gastrointestinal injury.
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02
Whole Egg
Whole egg is a highly digestible, nutrient-dense ingredient commonly used in dog and cat foods as a complete protein and source of healthy fats, essential amino acids, fat‑soluble vitamins (A, D), B vitamins including B12 and choline, and other micronutrients. It enhances palatability and supports muscle, skin and coat health, but should be cooked to reduce salmonella risk and deactivate avidin in raw egg white (which can impair biotin absorption if fed frequently), and may be allergenic or calorie-dense for some pets.
03
Pea
Pea is a plant-based ingredient used in pet foods as a source of protein, soluble and insoluble fiber, and micronutrients (often included as whole peas, pea flour, or pea protein concentrate) to boost protein content and improve texture. While peas can provide digestible carbohydrates, fiber, and some plant protein useful especially for dogs, they are not a complete protein for obligate carnivores like cats and — when overused, particularly in concentrated forms or as a major component of grain‑free diets — have been scrutinized for a possible association with canine dilated cardiomyopathy and can contribute to nutrient imbalances or excess calories, so balanced formulation and compliance with AAFCO nutritional profiles are important.
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04
Potato
Potato is commonly used in pet foods as a digestible carbohydrate source and functional binder, supplying starch, fiber, and modest amounts of vitamins (B6, C) and potassium—often included as cooked or dehydrated flakes, starch, or protein concentrates. While it provides energy and helps formulate grain‑free recipes, potatoes are not a primary protein for dogs or cats (and are not nutritionally required for obligate‑carnivore cats), can contribute to excess calories or affect blood glucose in diabetic animals, and must be cooked and free of green skins or sprouts to avoid solanine toxicity; allergies are uncommon but possible.
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05
Pea Flour
Pea flour is a finely milled powder from whole peas used in pet foods as a plant-based source of protein, starch and fiber to add bulk, improve texture and boost overall protein content. It provides digestible protein, fiber and some micronutrients, but plant proteins are lower in certain essential amino acids (important for cats in particular) and high inclusion of legumes can create formulation imbalances, so manufacturers typically supplement limiting amino acids and process pea flour to reduce anti-nutritional factors; pet owners should note rare allergies and rely on complete, balanced diets rather than single-ingredient comparisons.

Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
24.00%
Low High
Crude Fat (min)
14.00%
Low High
Crude Fiber (max)
5.00%
Low High
Moisture (max)
10.00%
Low High
3539
kcal / Kg
389
kcal / Cup
Moderate
Calorie density category
What is calorie density How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.

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Product Details & Brand

Product Specs

Lifestage Adult
Breed size All Breed Sizes
Texture Kibble
Food type Dry

AAFCO Nutritional Adequacy
What is AAFCO Association of American Feed Control Officials. It sets the nutritional adequacy standards US pet foods are measured against.

Complete & balanced Yes
AAFCO life stages Adult Maintenance
Substantiation Formulation
Now Fresh Grain-Free Fish Adult Recipe is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for Maintenance.

Brand

Now Fresh is a super-premium pet food brand from Petcurean offering recipes made with 100% fresh meat, fish, and poultry with no rendered meals. It targets pet owners seeking natural, minimally processed diets for their pets.

Price tier $$$$$

Manufacturer

Company name Petcurean Pet Nutrition Inc.
Founded 1999
Headquarters Chilliwack, British Columbia, Canada
Manufacturing type Contract Manufacturer
Manufacturing country Canada
Manufacturing region British Columbia
Manufacturing oversight

Petcurean oversees its manufacturing through trusted, approved partners in Canada and the United States that operate under strict quality control protocols. Facilities adhere to rigid food safety and quality assurance standards, including HACCP compliance and regular third-party audits.

Pet Sustainability Coalition Accredited business seal
Pet Sustainability Coalition Accredited

PSC is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification. Petcurean Pet Nutrition Inc. is a PSC Accredited business. View profile

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

No recall is listed for Now Fresh Adult Trout, Salmon & Herring Grain-Free Dry Dog Food.

Source: FDA animal food recall listings back to January 2019 · Checked daily, last on Sep 1, 2026

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KibbleLab food report
GREAT BOWL.
8.2 /10 Grade A
Adult Trout, Salmon & Herring Grain-Free Dry Dog Food
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Frequently Asked Questions

Has Now Fresh ever been recalled?

We have no recalls on record for Now Fresh. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall listings. Last verified dates reflect our most recent data check. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.