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Iams Proactive Health Healthy Puppy Chicken Recipe Small Breed Dry Puppy Food Purina ONE True Instinct High Protein Chicken & Duck Puppy Food Dry

Purina ONE True Instinct High Protein Chicken & Duck Puppy Food Dry scores higher on KibbleLab, 8.4 to 8.2. Compare ingredients, guaranteed analysis, and AAFCO nutritional adequacy, side by side.

Iams Proactive Health Healthy Puppy Chicken Recipe Small Breed Dry Puppy Food and Purina ONE True Instinct High Protein Chicken & Duck Puppy Food Dry compared

Nutrients:
As Fed
Iams Proactive Health Healthy Puppy Chicken Recipe Small Breed Dry Puppy Food
Iams Proactive Health Healthy Puppy Chicken Recipe Small Breed Dry Puppy Food

Verified Jul 18, 2026

Purina ONE True Instinct High Protein Chicken & Duck Puppy Food Dry
Purina ONE True Instinct High Protein Chicken & Duck Puppy Food Dry

Verified Jul 23, 2026

KibbleLab score The KibbleLab expert rating, 0 to 10, based on published veterinary science. No one can pay for a higher score.
8.2 / 10 8.4 / 10
Guaranteed analysis (as fed)
Protein Guaranteed analysis gives label minimums and maximums, not measured values, shown as fed.
30.00% 32.00%
Fat 18.00% 17.00%
Fiber 4.00% 3.00%
Calcium 1.20% 1.10%
Phosphorus 1.00% 0.90%
Omega-3 0.50% Not listed
Omega-6 3.50% 1.70%
Moisture Higher moisture means a wetter food; it dilutes the other percentages above.
10.00% 12.00%
Calories 3798 kcal/kg 3881 kcal/kg
Calorie density Moderate Moderate
Ingredients
Full ingredient list Every ingredient on each label, in order of weight.
Chicken, Chicken By-Product Meal, Ground Whole Grain Corn, Brewers Rice, Ground Whole Grain Sorghum, Dried Plain Beet Pulp, Chicken Fat (preserved with Mixed Tocopherols), Corn Protein Meal, Soybean Meal, Natural Flavor, Fish Oil (preserved with Mixed Tocopherols), Dried Egg Product, Salt, Dicalcium Phosphate, Caramel Color, Carrots, Potassium Chloride, Choline Chloride, Calcium Carbonate, Fructooligosaccharides, Vitamins (Vitamin E Supplement, L-Ascorbyl-2-Polyphosphate [Vitamin C], Calcium Pantothenate, Biotin, Thiamine Mononitrate [Vitamin B1], Vitamin B12 Supplement, Vitamin A Supplement, Niacin, Riboflavin Supplement [Vitamin B2], Pyridoxine Hydrochloride [Vitamin B6], Vitamin D3 Supplement, Folic Acid), Minerals (Ferrous Sulfate, Zinc Oxide, Sodium Selenite, Manganese Sulfate, Copper Sulfate, Potassium Iodide, Manganous Oxide), Mixed Tocopherols (preservative), Citric Acid (preservative), Rosemary Extract. Show full list
Chicken, chicken meal, soybean meal, whole grain wheat, beef fat preserved with mixed-tocopherols, corn protein meal, corn germ meal, whole grain corn, soy flour, duck, beef bone broth, glycerin, natural flavor, dried egg product, fish oil, salt, calcium carbonate, mono and dicalcium phosphate, soybean oil, VITAMINS [Vitamin E supplement, niacin (Vitamin B-3), thiamine mononitrate (Vitamin B-1), calcium pantothenate (Vitamin B-5), Vitamin A supplement, riboflavin supplement (Vitamin B-2), Vitamin B-12 supplement, pyridoxine hydrochloride (Vitamin B-6), folic acid (Vitamin B-9), menadione sodium bisulfite complex (Vitamin K), biotin (Vitamin B-7), Vitamin D-3 supplement], potassium chloride, MINERALS [zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite], choline chloride, taurine. Show full list
Limited ingredient No No
Health focus Skin coat health, Bone health, Joint care, Immune support, Brain health, Digestive health Brain health, Immune support, Joint care, Bone health, Dental care, Eye health, Heart care
Format & suitability
Food type Dry Dry
Texture Kibble Kibble
Processing Not listed Not listed
Life stage Puppy Puppy
Breed size Small Large
AAFCO nutritional adequacy
Complete & balanced Whether the manufacturer's label claims the food meets AAFCO nutrient profiles for a life stage. Not an independent test.
Yes Yes
Life stages Growth (puppy/kitten), Gestation / Lactation Growth (puppy/kitten)
Substantiation How adequacy was established. Feeding trials are the higher bar; formulation means the recipe is calculated to meet the profile.
Not listed Not listed
Maker standards
WSAVA guidelines The World Small Animal Veterinary Association publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
Yes Yes
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact through third-party verification. It reflects sustainability practices, not food quality.
No No
Recalls & where to buy
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy
Amazon
Amazon

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Shared ingredients

Both foods list these among their top ingredients, by label weight.

  • Chicken
  • Whole Grain Corn
  • Mixed Tocopherol
  • Corn Protein
  • Soybean

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Common Questions

Which food scores higher on KibbleLab?

Purina ONE True Instinct High Protein Chicken & Duck Puppy Food Dry scores higher, 8.4 to 8.2 out of 10. Scores reflect published veterinary science, and no one can pay for a higher score.

Do these two foods share ingredients?

Yes. They share these top ingredients: Chicken, Whole Grain Corn, Mixed Tocopherol, Corn Protein, Soybean.

Are both foods AAFCO complete and balanced?

Yes, both foods are labeled AAFCO complete and balanced.

See the full profiles: Iams Proactive Health Healthy Puppy Chicken Recipe Small Breed Dry Puppy Food and Purina ONE True Instinct High Protein Chicken & Duck Puppy Food Dry .

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either product. A food's guaranteed analysis gives legal minimums and maximums for a few nutrients, not measured values. No one can pay for placement or a higher score.

Product details are compiled from public sources and may not reflect the latest formulation. Represent one of these brands? Request a correction. Anyone else can email us.