Skip to content

7,500+ pet foods rated. Your best match, free in 30 seconds.

Back
Beauty Targeted Care Soft Chews Supplement
NaturVet

Beauty Targeted Care Soft Chews Supplement

Verified Aug 29, 2026

Dog · Supplement Puppy Adult All Breed Sizes

This is a soft chew supplement for dogs designed to support skin, coat, nails, and eye health. It combines collagen peptides, glucosamine, egg and buttermilk powders with a blend of omega-3, -6, and -9 fatty acids, plus lutein, zinc, and biotin. It’s intended as a daily addition to a complete diet for dogs over 12 weeks of age.

Jump to ingredients
Over-the-counter No recalls

Affiliate link · may earn a commission at no extra cost to you

Official product page
KibbleLab Score
8.0 out of 10

Strong Choice

Nutritionally, this is a well-thought-out skin, coat, and eye-support supplement rather than a complete food. The combination of collagen, glucosamine, hyaluronic acid, and omegas targets skin, coat, and joint structures, while lutein and DHA can be helpful for eye and neurologic support. It’s best suited for otherwise healthy adult dogs whose main diet is already balanced and who may benefit from extra support for their coat or nails.

Actives and dosage disclosure 6.0
Ingredient composition 8.0
Health considerations 10.0

Computed from 3 of 3 applicable checks. Missing data is skipped, never counted against a food.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Nutritional profile Protein, fat, fiber on a dry-matter basis, for the stated life stage and format
Adequacy substantiation Complete and balanced substantiation; feeding trials valued higher
Ingredient composition Screened for unnamed sources, artificial additives, and label protein inflation. Not a quality ranking.
Health considerations Pulse-heavy grain-free (DCM) pattern and recall history
Verified manufacturer evidence A small bonus when we can verify evidence addressing WSAVA selection criteria
9.0 - 10 Top Pick
8.0 - 8.9 Strong Choice
7.0 - 7.9 Solid Option
6.0 - 6.9 Worth a Conversation
Below 6.0 Review Carefully

KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.


At a Glance

Marketed Benefits
Where these benefits come from Benefits the manufacturer highlights in its own product marketing. KibbleLab lists them for reference and does not verify these claims.
Eye Health Skin Coat Health
Suitable For
Puppy Adult All Breed Sizes
Does this food work for your pet?
We'll check every ingredient against your pet's sensitivities and avoidance list.

Nutritional Perspective

KibbleLab Review

Strengths

  • Provides collagen, glucosamine, and hyaluronic acid, which together support connective tissues like skin and joints.
  • Includes a blend of omega-3, -6, and -9 fatty acids from fish oil and flaxseed, which can help support skin and coat quality.
  • Contains lutein, DHA, EPA, zinc, and biotin, which are commonly used to support eye health and nail and coat strength.
  • Soft chew format is usually easy to give and can work well for dogs that dislike powders or pills.

Considerations

  • Contains egg, shellfish, and fish, so it is not appropriate for dogs with allergies to these ingredients.
  • This is a supplement, not a complete diet, so it must be given alongside a complete and balanced dog food.
  • Brewers dried yeast is included and may not suit dogs that are sensitive to yeast-containing products.
  • Apple cider vinegar and other flavoring ingredients may upset the stomach of dogs that are very sensitive or have a history of GI issues.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

Collage Peptides (Porcine) 200 mg, Glucosamine HCI (Shellfish) 200 mg, Egg Powder 150 mg, Cultured Buttermilk Powder 150 mg, Omega-3 Fatty Acids (Anchovy Oil, Flaxseed, Lecithin) 105 mg, Omega-6 Fatty Acids (Flaxseed, Lecithin) 60 mg, DHA (Docosahexaenoic Acid) (Anchovy Oil, RIGINS(TM) DHA Oil) 30 mg, Hyaluronic Acid 25 mg, EPA (Eicosapentaenoic Acid) (Anchovy Oil) 20 mg, Omega-9 Fatty Acids (Flaxseed, Lecithin) 20 mg, Lutein (Lute-gen(TM)) 3 mg, Zinc 2 mg, Biotin 5 mcg, Apple Cider Vinegar, Brewers Dried Yeast, Glycerin, Maltodextrin, Natural Flavoring, Potato, Rosemary Extract, Sunflower Oil, Tapioca Starch, Water

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Collagen Peptide
Collagen peptides are hydrolyzed collagen proteins used in pet foods and supplements as a highly digestible source of structural amino acids (notably glycine, proline and hydroxyproline) and are commonly added to joint, skin and coat formulas for dogs and cats to support connective tissue and mobility. They can provide targeted support for aging or active pets but are not a complete protein source of all essential amino acids, so they should complement a balanced diet; owners should choose products from reputable sources and note that palatability and measurable benefits can vary.
02
Glucosamine Hydrochloride
Glucosamine hydrochloride is a common joint-support ingredient added to pet foods, treats, and supplements to provide a concentrated source of glucosamine that supports cartilage maintenance, joint lubrication, and mobility in dogs and cats. It is generally well tolerated and can help reduce signs of osteoarthritis when used long-term—often combined with chondroitin and MSM—though owners should consult their veterinarian for appropriate dosing and watch for gastrointestinal upset or potential concerns with shellfish allergies or metabolic conditions such as diabetes.
03
Egg
Eggs are used in pet foods as a highly digestible, complete animal protein and nutrient source—providing essential amino acids, bioavailable vitamins (A, D, E, B-complex including B12), minerals like selenium and iron, choline and healthy fats—while also improving palatability and texture. They support muscle maintenance, skin/coat and cognitive health in dogs and cats, but raw eggs can carry bacterial risk and contain avidin in whites that may reduce biotin with long-term feeding; some pets may also have egg allergies or require portion control for calorie management.
View ingredient
04
Cultured Milk
Cultured milk is a fermented dairy ingredient used in pet foods and treats for palatability, added protein and calcium and, when live cultures are present, as a source of beneficial bacteria that can support intestinal microflora and stool quality. Because fermentation lowers lactose, it is often better tolerated than fresh milk, but many adult dogs and especially cats can be lactose‑sensitive or dairy‑allergic, so introduce cautiously and note that processing or heat treatment may reduce or eliminate live probiotic organisms.
05
Omega-3 Fatty Acid
Omega-3 fatty acids (primarily EPA and DHA) are added to pet foods and supplements as essential long-chain fats that support skin and coat condition, cognitive function, and provide anti-inflammatory benefits that can help joint health and overall cardiovascular wellness in dogs and cats. Because cats poorly convert plant-based ALA to EPA/DHA they require preformed marine-derived omega-3s; products should use high-quality, sustainably sourced oils protected with antioxidants to prevent oxidation, and pet owners should consult their veterinarian about proper dosing and potential interactions (e.g., with blood thinners), allergies, contaminants, or conditions like pancreatitis.


Product Details & Brand

Product Specs

Lifestage Puppy
Lifestage Adult
Breed size All Breed Sizes
Texture Soft Chew
Food type Supplement

Brand

NaturVet is a leading brand of pet supplements offering a wide range of products for dogs, cats, and horses, focusing on natural health support including joint, digestive, allergy, and behavioral care. The brand targets pet owners seeking holistic, natural, and vet-formulated wellness solutions.

Price tier $$$

Manufacturer

Company name NaturVet (a division of Swedencare USA, Inc.)
Parent company Swedencare AB
Founded 1994
Headquarters Temecula, California, USA
Manufacturing type In House
Manufacturing country United States
Manufacturing region California
Manufacturing oversight

NaturVet manufactures products in-house at its Temecula, California facility that is compliant with current Good Manufacturing Practices (cGMP). The company maintains NASC (National Animal Supplement Council) certification, ensuring standardized manufacturing, ingredient safety, and product quality.

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

No recall is listed for NaturVet Beauty Targeted Care Soft Chews Supplement.

Source: FDA animal food recall listings back to January 2019 · Checked daily, last on Aug 31, 2026

Unlock More

Sign up for the full picture

Ingredient Check

We'll check every ingredient against your pet's profile.

Feeding Calculator

Personalized portion sizes based on your pet's weight, age, and activity level.

Side-by-Side Comparison

Compare this food with alternatives to find the best fit.


Share this food
KibbleLab food report
GREAT BOWL.
8.0 /10 Grade A
Beauty Targeted Care Soft Chews Supplement
NaturVet · kibblelab.com

Post your dog's report card and challenge friends to check their food.


Frequently Asked Questions

Has NaturVet ever been recalled?

We have no recalls on record for NaturVet. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

What does YOUR pet eat?
Look up any dog or cat food. Free, takes 30 seconds, no sign-up.
Check a Food

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall listings. Last verified dates reflect our most recent data check. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.