Skip to content

7,500+ pet foods rated. Your best match, free in 30 seconds.

Back
Squirrel! Brain Health Beef Flavor Treat
Phelps Pet Products

Squirrel! Brain Health Beef Flavor Treat

Verified Aug 28, 2026

Dog · Treat Puppy Adult Senior All Breed Sizes

A soft, beef-flavor functional dog treat designed for puppies through seniors, with added nutrients aimed at supporting brain function. It includes DHA from tuna oil, acetyl L-carnitine, L-theanine, and ginkgo biloba along with grains and sweet potato for structure and energy. This is intended as a supplemental reward treat rather than a complete diet.

Jump to ingredients
Over-the-counter Pet Sustainability Coalition Accredited No recalls

Affiliate link · may earn a commission at no extra cost to you

Official product page
KibbleLab Score
8.8 out of 10

Strong Choice

This is a relatively high-protein, higher-fat functional treat that adds some well-studied brain-supportive ingredients like DHA and acetyl L-carnitine. It can work nicely as an occasional training or enrichment reward for healthy dogs of any age. Because it contains beef, chicken, dairy, and fish, it will not be suitable for dogs with common food allergies to those proteins.

Calorie and portion clarity 10.0
Ingredient composition 6.5
Health considerations 10.0

Computed from 3 of 3 applicable checks. Missing data is skipped, never counted against a food.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Nutritional profile Protein, fat, fiber on a dry-matter basis, for the stated life stage and format
Adequacy substantiation Complete and balanced substantiation; feeding trials valued higher
Ingredient composition Screened for unnamed sources, artificial additives, and label protein inflation. Not a quality ranking.
Health considerations Pulse-heavy grain-free (DCM) pattern and recall history
Verified manufacturer evidence A small bonus when we can verify evidence addressing WSAVA selection criteria
9.0 - 10 Top Pick
8.0 - 8.9 Strong Choice
7.0 - 7.9 Solid Option
6.0 - 6.9 Worth a Conversation
Below 6.0 Review Carefully

KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.


At a Glance

Marketed Benefits
Where these benefits come from Benefits the manufacturer highlights in its own product marketing. KibbleLab lists them for reference and does not verify these claims.
Brain Health
Suitable For
Puppy Adult Senior All Breed Sizes
Does this food work for your pet?
We'll check every ingredient against your pet's sensitivities and avoidance list.

Nutritional Perspective

KibbleLab Review

Strengths

  • Includes DHA from tuna oil, which is an omega-3 fatty acid important for brain and eye development and function.
  • Acetyl L-carnitine, L-theanine, and ginkgo biloba add a clear functional focus on cognitive support ingredients.
  • Protein and fat levels are fairly high for a treat, making it more nutritious than many low-protein biscuits.
  • Uses mixed tocopherols as a preservative, which is a safe and commonly used antioxidant in pet foods.

Considerations

  • This is a treat, not a complete and balanced diet, so it should make up only a small portion of your dog’s daily calories.
  • Contains beef, chicken, dairy, and fish, so it is not a good choice for dogs with allergies to any of those ingredients.
  • At about 26 calories per treat, portions should be limited for dogs prone to weight gain, especially small breeds.
  • Includes multiple different protein sources, so it is not ideal if you are trying to keep to a very simple or limited-ingredient regimen.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

DHA (Dried Tuna Oil) - 300 mg, Acetyl L-Carnitine - 300 mg, Gingko Biloba - 120 mg, Theanine - 100 mg, Beef, Chicken, Barley Flour, Oat Flour, Dried Honey, Coconut Glycerin, Sweet Potato, Flaxseed, Dried Cultured Skim Milk, Salt, Apple Cider Vinegar, Mixed Tocopherols (preservative), Rosemary Extract (flavor)

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
DHA
DHA (docosahexaenoic acid) is a long-chain omega-3 fatty acid added to pet foods as a functional nutrient to support brain and retinal development in puppies and kittens and to help maintain healthy skin, coat, joint comfort, and anti-inflammatory balance in adult dogs and cats. It is usually sourced from fish or algal oils and should be provided in stabilized, contaminant‑tested forms (cats require preformed DHA), with attention to proper dosing because high amounts or oxidized oils can cause gastrointestinal upset, affect blood clotting, or introduce environmental contaminants—consult your veterinarian for appropriate use.
02
Tuna Oil
Tuna oil is used in pet food as a concentrated fat source and flavor enhancer that supplies long-chain omega-3 fatty acids (EPA and DHA), which can support skin and coat condition, joint mobility, and cognitive and anti-inflammatory health in both dogs and cats. Because it is calorie-dense and can oxidize or contain environmental contaminants if not properly refined, manufacturers should use stabilized, high-quality tuna oil and pet parents should monitor portion sizes and watch for fish allergies or gastrointestinal sensitivity.
03
Acetyl L-Carnitine
Acetyl L-carnitine is a bioavailable form of the nutrient L-carnitine commonly used in pet foods and supplements to support mitochondrial fatty acid transport and cellular energy metabolism, and it is sometimes added to aid cognitive function in aging dogs and cats or to support weight and heart health. When used appropriately it can help energy production and cognitive support, but dosing should follow veterinary guidance—unnecessary supplementation offers no benefit and caution is advised for animals with seizure disorders or those on concurrent medications.
04
Ginkgo Biloba
Ginkgo biloba is used in pet foods and supplements as an herbal ingredient thought to provide antioxidant flavonoids and terpenoids and to support cognitive function and circulation rather than as an essential nutrient. It may be considered for older dogs or cats with age-related cognitive or circulatory concerns, but evidence is limited and standardized extracts can interact with anticoagulant drugs, may increase bleeding risk, and seeds contain neurotoxic compounds—consult your veterinarian for safe dosing and suitability.
View ingredient
05
L-Theanine
L‑Theanine is a naturally occurring amino acid commonly added to pet foods and supplements as a calming/functional ingredient to help reduce stress and promote relaxation without sedation. It has shown promise in dogs (and to a lesser extent cats) for easing situational anxiety and improving calmness, but effects can vary, proper dosing is important, and owners should consult their veterinarian—especially if the pet is on medications or has health conditions—because it is an adjunct to, not a replacement for, behavioral training or medical treatment.

Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
22.00%
Low High
Crude Fat (min)
16.00%
Low High
Crude Fiber (max)
3.00%
Low High
Moisture (max)
24.00%
Low High
2900
kcal / Kg
26
kcal / Treat
Low
Calorie density category
What is calorie density How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.

Not sure how much of this to feed?

The right daily portion depends on your dog's weight, age, and activity level. Create a free account, add your dog, and get their daily calories and portion sizes.


Product Details & Brand

Product Specs

Lifestage Puppy
Lifestage Adult
Lifestage Senior
Breed size All Breed Sizes
Texture Whole Pieces
Food type Treat

Brand

Meat-first, jerky and smokehouse-style dog treats produced in Rockford, Illinois, both under its own labels and as a private-label and co-manufacturer for retail partners.

Price tier $$$

Manufacturer

Company name Phelps Industries, LLC
Parent company Granite Bridge Partners
Founded 1966
Headquarters Rockford, Illinois, USA
Manufacturing type In House
Manufacturing country United States
Manufacturing region Illinois
Manufacturing oversight

Holds SQF, USDA Organic, and Upcycled Food Association certifications.

Pet Sustainability Coalition Accredited business seal
Pet Sustainability Coalition Accredited

PSC is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification. Phelps Industries, LLC is a PSC Accredited business. View profile

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

No recall is listed for Phelps Pet Products Squirrel! Brain Health Beef Flavor Treat.

Source: FDA animal food recall listings back to January 2019 · Checked daily, last on Aug 31, 2026

Unlock More

Sign up for the full picture

Ingredient Check

We'll check every ingredient against your pet's profile.

Feeding Calculator

Personalized portion sizes based on your pet's weight, age, and activity level.

Side-by-Side Comparison

Compare this food with alternatives to find the best fit.


Share this food
KibbleLab food report
GREAT BOWL.
8.8 /10 Grade A
Squirrel! Brain Health Beef Flavor Treat
Phelps Pet Products · kibblelab.com

Post your dog's report card and challenge friends to check their food.


Frequently Asked Questions

Has Phelps Pet Products ever been recalled?

We have no recalls on record for Phelps Pet Products. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

What does YOUR pet eat?
Look up any dog or cat food. Free, takes 30 seconds, no sign-up.
Check a Food

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall listings. Last verified dates reflect our most recent data check. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.