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Beneful Incredibites Small Breed Beef Loaf Wet Dog Food Purina Pro Plan Pro Plan Complete Essentials Adult Beef & Rice Entrée Classic Wet Dog Food

Purina Pro Plan Pro Plan Complete Essentials Adult Beef & Rice Entrée Classic Wet Dog Food scores higher on KibbleLab, 8.1 to 7.4. Compare ingredients, guaranteed analysis, and AAFCO nutritional adequacy, side by side.

Beneful Incredibites Small Breed Beef Loaf Wet Dog Food and Purina Pro Plan Pro Plan Complete Essentials Adult Beef & Rice Entrée Classic Wet Dog Food compared

Nutrients:
As Fed
Beneful Incredibites Small Breed Beef Loaf Wet Dog Food
Beneful Incredibites Small Breed Beef Loaf Wet Dog Food

Verified Jul 23, 2026

Purina Pro Plan Pro Plan Complete Essentials Adult Beef & Rice Entrée Classic Wet Dog Food
Purina Pro Plan Pro Plan Complete Essentials Adult Beef & Rice Entrée Classic Wet Dog Food

Verified Jul 26, 2026

KibbleLab score The KibbleLab expert rating, 0 to 10, based on published veterinary science. No one can pay for a higher score.
7.4 / 10 8.1 / 10
Guaranteed analysis (as fed)
Protein Guaranteed analysis gives label minimums and maximums, not measured values, shown as fed.
9.00% 9.00%
Fat 6.00% 6.00%
Fiber 1.50% 1.50%
Moisture Higher moisture means a wetter food; it dilutes the other percentages above.
78.00% 78.00%
Calories 1254 kcal/kg 1161 kcal/kg
Calorie density High Moderate
Ingredients
Full ingredient list Every ingredient on each label, in order of weight.
Chicken, chicken and beef broth, liver, meat by-products, beef, tomatoes, carrots, spinach, MINERALS [potassium chloride, zinc sulfate, ferrous sulfate, copper sulfate, manganese sulfate, potassium iodide, sodium selenite], guar gum, choline chloride, VITAMINS [Vitamin E supplement, niacin (Vitamin B-3), thiamine mononitrate (Vitamin B-1), calcium pantothenate (Vitamin B-5), pyridoxine hydrochloride (Vitamin B-6), Vitamin B-12 supplement, riboflavin supplement (Vitamin B-2), Vitamin A supplement, folic acid (Vitamin B-9), Vitamin D-3 supplement, biotin (Vitamin B-7)]. Show full list
Beef, water, liver, meat by-products, chicken, rice, fish, MINERALS [potassium chloride, zinc sulfate, ferrous sulfate, copper sulfate, manganese sulfate, potassium iodide, sodium selenite], guar gum, salt, carrageenan, VITAMINS [Vitamin E supplement, niacin, thiamine mononitrate, calcium pantothenate, pyridoxine hydrochloride, Vitamin B-12 supplement, riboflavin supplement, Vitamin A supplement, folic acid, Vitamin D-3 supplement, biotin], choline chloride. Show full list
Limited ingredient No No
Health focus Not listed Immune support, Skin coat health, High energy
Format & suitability
Food type Wet Wet
Texture Pate Pate
Processing Canned Canned
Life stage Adult Adult
Breed size Small All Breed Sizes
AAFCO nutritional adequacy
Complete & balanced Whether the manufacturer's label claims the food meets AAFCO nutrient profiles for a life stage. Not an independent test.
Yes Yes
Life stages Adult Maintenance Adult Maintenance
Substantiation How adequacy was established. Feeding trials are the higher bar; formulation means the recipe is calculated to meet the profile.
Formulation Formulation
Maker standards
WSAVA guidelines The World Small Animal Veterinary Association publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No Yes
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact through third-party verification. It reflects sustainability practices, not food quality.
No No
Recalls & where to buy
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy
Amazon
Amazon

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Shared ingredients

Both foods list these among their top ingredients, by label weight.

  • Chicken
  • Liver
  • Meat By-Product
  • Beef
  • Potassium Chloride

Not sure which is right for your pet?

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Common Questions

Which food scores higher on KibbleLab?

Purina Pro Plan Pro Plan Complete Essentials Adult Beef & Rice Entrée Classic Wet Dog Food scores higher, 8.1 to 7.4 out of 10. Scores reflect published veterinary science, and no one can pay for a higher score.

Do these two foods share ingredients?

Yes. They share these top ingredients: Chicken, Liver, Meat By-Product, Beef, Potassium Chloride.

Are both foods AAFCO complete and balanced?

Yes, both foods are labeled AAFCO complete and balanced.

See the full profiles: Beneful Incredibites Small Breed Beef Loaf Wet Dog Food and Purina Pro Plan Pro Plan Complete Essentials Adult Beef & Rice Entrée Classic Wet Dog Food .

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either product. A food's guaranteed analysis gives legal minimums and maximums for a few nutrients, not measured values. No one can pay for placement or a higher score.

Product details are compiled from public sources and may not reflect the latest formulation. Represent one of these brands? Request a correction. Anyone else can email us.