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Applaws vs Hill's Natural

Applaws is made by MPM Products (owned by Partners Group), and Hill's Natural by Hill's Pet Nutrition (owned by Colgate-Palmolive Company). On KibbleLab, Applaws averages 7.5 out of 10 across its scored foods, compared with 7.4 for Hill's Natural. Hill's Natural meets WSAVA's published criteria for evaluating a manufacturer, while Applaws does not.

Applaws and Hill's Natural compared

Applaws Hill's Natural
Manufacturer MPM Products Hill's Pet Nutrition
Parent company Partners Group Colgate-Palmolive Company
Founded 2002 1907
Headquarters Manchester, United Kingdom Topeka, Kansas, USA
Products listed 122 15
Serves Cats & dogs Dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No Yes
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
7.5 (avg of 122) 7.4 (avg of 15)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Applaws vs Hill's Natural: how they compare

Scores

Applaws scores higher on KibbleLab, averaging 7.5 out of 10 across 122 scored foods, compared with 7.4 across 15 for Hill's Natural. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Applaws is made by MPM Products, owned by Partners Group, based in Manchester, United Kingdom, founded in 2002. Hill's Natural is made by Hill's Pet Nutrition, owned by Colgate-Palmolive Company, based in Topeka, Kansas, USA, founded in 1907.

Standards and range

Hill's Natural meets WSAVA's published manufacturer criteria, while Applaws does not. Both are accredited by the Pet Sustainability Coalition. KibbleLab lists 122 Applaws foods and 15 Hill's Natural foods.

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Common Questions

Which scores higher on KibbleLab, Applaws or Hill's Natural?

Applaws scores higher: it averages 7.5 out of 10 across 122 scored foods, compared with 7.4 for Hill's Natural. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Applaws and Hill's Natural?

Applaws is made by MPM Products, which is owned by Partners Group. Hill's Natural is made by Hill's Pet Nutrition, which is owned by Colgate-Palmolive Company.

Which brand has more products on KibbleLab?

Applaws has 122 products in the KibbleLab database, compared with 15 for Hill's Natural.

Where is each brand based?

Applaws is based in Manchester, United Kingdom. Hill's Natural is based in Topeka, Kansas, USA.

Do Applaws and Hill's Natural meet WSAVA criteria?

Hill's Natural meets WSAVA's published criteria for evaluating a manufacturer; Applaws does not, based on public information. WSAVA publishes criteria; it does not certify or endorse brands.

Are Applaws or Hill's Natural PSC Accredited?

Both Applaws and Hill's Natural are PSC Accredited businesses. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact.

Have Applaws or Hill's Natural been recalled?

Neither Applaws nor Hill's Natural has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Applaws and Hill's Natural .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.