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Awesome Functions vs Hill's Natural

Awesome Functions is branded by Weruva International, Inc. and made by third-party contract manufacturers, and Hill's Natural is made by Hill's Pet Nutrition (owned by Colgate-Palmolive Company), and both make food for dogs. On KibbleLab, Hill's Natural averages 9.1 out of 10 across its scored foods, compared with 8.8 for Awesome Functions. Hill's Natural meets WSAVA's published criteria for evaluating a manufacturer, while Awesome Functions does not.

Awesome Functions and Hill's Natural compared

Awesome Functions Hill's Natural
Manufacturer Weruva International, Inc. Hill's Pet Nutrition
Parent company Independent Colgate-Palmolive Company
Founded 2006 1907
Headquarters Natick, Massachusetts, USA Topeka, Kansas, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
Contract manufacturer In-house
Made in Thailand United States
Manufacturing region Not listed Kansas
Products listed 14 15
Serves Dogs Dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
Not listed $$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
Not indicated Yes
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.8 (avg of 14) 9.1 (avg of 15)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None 1
Where to buy
Amazon
Amazon

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Awesome Functions vs Hill's Natural: how they compare

Scores

Hill's Natural scores higher on KibbleLab, averaging 9.1 out of 10 across 15 scored foods, compared with 8.8 across 14 for Awesome Functions. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Awesome Functions is a brand of Weruva International, Inc., based in Natick, Massachusetts, USA, founded in 2006. Its food is made by third-party contract manufacturers in Thailand. Hill's Natural is made by Hill's Pet Nutrition, owned by Colgate-Palmolive Company, based in Topeka, Kansas, USA, founded in 1907.

Standards and range

Hill's Natural meets WSAVA's published manufacturer criteria, while Awesome Functions does not. Hill's Natural is accredited by the Pet Sustainability Coalition; Awesome Functions is not. KibbleLab lists 14 Awesome Functions foods and 15 Hill's Natural foods.

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Common Questions

Which scores higher on KibbleLab, Awesome Functions or Hill's Natural?

Hill's Natural scores higher: it averages 9.1 out of 10 across 15 scored foods, compared with 8.8 for Awesome Functions. Scores reflect published veterinary science.

Who makes Awesome Functions and Hill's Natural?

Awesome Functions is a brand of Weruva International, Inc.. Its food is made by third-party contract manufacturers in Thailand. Hill's Natural is made by Hill's Pet Nutrition, which is owned by Colgate-Palmolive Company.

Which brand has more products on KibbleLab?

Hill's Natural has 15 products in the KibbleLab database, compared with 14 for Awesome Functions.

Where is each brand based?

Awesome Functions is based in Natick, Massachusetts, USA. Hill's Natural is based in Topeka, Kansas, USA.

Do Awesome Functions and Hill's Natural meet WSAVA criteria?

Hill's Natural meets WSAVA's published criteria for evaluating a manufacturer; Awesome Functions does not, based on public information. WSAVA publishes criteria; it does not certify or endorse brands.

Are Awesome Functions or Hill's Natural PSC Accredited?

Hill's Natural is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Awesome Functions or Hill's Natural been recalled?

Awesome Functions has no recalls on record in the KibbleLab database; Hill's Natural has 1 recall. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Awesome Functions and Hill's Natural .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.