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BIXBI vs Hill's Natural

BIXBI is made by BIXBI Pet, and Hill's Natural by Hill's Pet Nutrition (owned by Colgate-Palmolive Company). On KibbleLab, BIXBI averages 8.1 out of 10 across its scored foods, compared with 7.4 for Hill's Natural. Hill's Natural meets WSAVA's published criteria for evaluating a manufacturer, while BIXBI does not.

BIXBI and Hill's Natural compared

BIXBI Hill's Natural
Manufacturer BIXBI Pet Hill's Pet Nutrition
Parent company Independent Colgate-Palmolive Company
Founded 2009 1907
Headquarters Boulder, Colorado, USA Topeka, Kansas, USA
Products listed 51 15
Serves Cats & dogs Dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No Yes
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.1 (avg of 51) 7.4 (avg of 15)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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BIXBI vs Hill's Natural: how they compare

Scores

BIXBI scores higher on KibbleLab, averaging 8.1 out of 10 across 51 scored foods, compared with 7.4 across 15 for Hill's Natural. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

BIXBI is made by BIXBI Pet, an independent maker, based in Boulder, Colorado, USA, founded in 2009. Hill's Natural is made by Hill's Pet Nutrition, owned by Colgate-Palmolive Company, based in Topeka, Kansas, USA, founded in 1907.

Standards and range

Hill's Natural meets WSAVA's published manufacturer criteria, while BIXBI does not. Hill's Natural is accredited by the Pet Sustainability Coalition; BIXBI is not. KibbleLab lists 51 BIXBI foods and 15 Hill's Natural foods.

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Common Questions

Which scores higher on KibbleLab, BIXBI or Hill's Natural?

BIXBI scores higher: it averages 8.1 out of 10 across 51 scored foods, compared with 7.4 for Hill's Natural. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes BIXBI and Hill's Natural?

BIXBI is made by BIXBI Pet. Hill's Natural is made by Hill's Pet Nutrition, which is owned by Colgate-Palmolive Company.

Which brand has more products on KibbleLab?

BIXBI has 51 products in the KibbleLab database, compared with 15 for Hill's Natural.

Where is each brand based?

BIXBI is based in Boulder, Colorado, USA. Hill's Natural is based in Topeka, Kansas, USA.

Do BIXBI and Hill's Natural meet WSAVA criteria?

Hill's Natural meets WSAVA's published criteria for evaluating a manufacturer; BIXBI does not, based on public information. WSAVA publishes criteria; it does not certify or endorse brands.

Are BIXBI or Hill's Natural PSC Accredited?

Hill's Natural is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have BIXBI or Hill's Natural been recalled?

Neither BIXBI nor Hill's Natural has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: BIXBI and Hill's Natural .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.