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Birdie & Louie vs Fera Pets

Birdie & Louie is made by Birdie & Louie, LLC, and Fera Pets by Fera Pets, Inc. (owned by General Mills, Inc.), and both make food for cats and dogs. On KibbleLab, Birdie & Louie and Fera Pets both average 8.0 out of 10.

Birdie & Louie and Fera Pets compared

Birdie & Louie Fera Pets
Manufacturer Birdie & Louie, LLC Fera Pets, Inc.
Parent company Independent General Mills, Inc.
Founded 2021 2017
Headquarters Wetumpka, Alabama, USA Glendale, California, USA
Products listed 22 28
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.0 (avg of 22) 8.0 (avg of 28)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Birdie & Louie vs Fera Pets: how they compare

Scores

Birdie & Louie and Fera Pets average the same KibbleLab score, 8.0 out of 10, across 22 and 28 scored foods. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Birdie & Louie is made by Birdie & Louie, LLC, an independent maker, based in Wetumpka, Alabama, USA, founded in 2021. Fera Pets is made by Fera Pets, Inc., owned by General Mills, Inc., based in Glendale, California, USA, founded in 2017.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 22 Birdie & Louie foods and 28 Fera Pets foods.

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Common Questions

Which scores higher on KibbleLab, Birdie & Louie or Fera Pets?

Birdie & Louie and Fera Pets average the same KibbleLab score, 8.0 out of 10.

Who makes Birdie & Louie and Fera Pets?

Birdie & Louie is made by Birdie & Louie, LLC. Fera Pets is made by Fera Pets, Inc., which is owned by General Mills, Inc.

Which brand has more products on KibbleLab?

Fera Pets has 28 products in the KibbleLab database, compared with 22 for Birdie & Louie.

Where is each brand based?

Birdie & Louie is based in Wetumpka, Alabama, USA. Fera Pets is based in Glendale, California, USA.

Have Birdie & Louie or Fera Pets been recalled?

Neither Birdie & Louie nor Fera Pets has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Birdie & Louie and Fera Pets .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.