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Brutus Broth vs Crave

Brutus Broth is made by Brutus Broth, Inc., and Crave by Mars Petcare (owned by Mars, Incorporated), and both make food for cats and dogs. On KibbleLab, Crave averages 8.0 out of 10 across its scored foods, compared with 7.8 for Brutus Broth. Brutus Broth is accredited by the Pet Sustainability Coalition; Crave is not.

Brutus Broth and Crave compared

Brutus Broth Crave
Manufacturer Brutus Broth, Inc. Mars Petcare
Parent company Independent Mars, Incorporated
Founded 2017 1935
Headquarters Owings, Maryland, USA Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ)
Products listed 19 8
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
7.8 (avg of 19) 8.0 (avg of 8)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Brutus Broth vs Crave: how they compare

Scores

Crave scores higher on KibbleLab, averaging 8.0 out of 10 across 8 scored foods, compared with 7.8 across 19 for Brutus Broth. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Brutus Broth is made by Brutus Broth, Inc., an independent maker, based in Owings, Maryland, USA, founded in 2017. Crave is made by Mars Petcare, owned by Mars, Incorporated, based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ), founded in 1935.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Brutus Broth is accredited by the Pet Sustainability Coalition; Crave is not. KibbleLab lists 19 Brutus Broth foods and 8 Crave foods.

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Common Questions

Which scores higher on KibbleLab, Brutus Broth or Crave?

Crave scores higher: it averages 8.0 out of 10 across 8 scored foods, compared with 7.8 for Brutus Broth. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Brutus Broth and Crave?

Brutus Broth is made by Brutus Broth, Inc. Crave is made by Mars Petcare, which is owned by Mars, Incorporated.

Which brand has more products on KibbleLab?

Brutus Broth has 19 products in the KibbleLab database, compared with 8 for Crave.

Where is each brand based?

Brutus Broth is based in Owings, Maryland, USA. Crave is based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ).

Are Brutus Broth or Crave PSC Accredited?

Brutus Broth is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Brutus Broth or Crave been recalled?

Neither Brutus Broth nor Crave has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Brutus Broth and Crave .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.