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Bully Max vs Iceland Pure

Bully Max is made by Bully Max LLC, and Iceland Pure by Iceland Pure, LLC. On KibbleLab, Bully Max averages 8.0 out of 10 across its scored foods, compared with 7.9 for Iceland Pure. Bully Max makes food for dogs, while Iceland Pure covers cats and dogs.

Bully Max and Iceland Pure compared

Bully Max Iceland Pure
Manufacturer Bully Max LLC Iceland Pure, LLC
Parent company Independent Independent
Founded 2008 2005
Headquarters Pittsburgh, Pennsylvania, USA Vista, California, USA
Products listed 9 4
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.0 (avg of 9) 7.9 (avg of 4)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Bully Max vs Iceland Pure: how they compare

Scores

Bully Max scores higher on KibbleLab, averaging 8.0 out of 10 across 9 scored foods, compared with 7.9 across 4 for Iceland Pure. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Bully Max is made by Bully Max LLC, an independent maker, based in Pittsburgh, Pennsylvania, USA, founded in 2008. Iceland Pure is made by Iceland Pure, LLC, an independent maker, based in Vista, California, USA, founded in 2005.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 9 Bully Max foods and 4 Iceland Pure foods.

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Common Questions

Which scores higher on KibbleLab, Bully Max or Iceland Pure?

Bully Max scores higher: it averages 8.0 out of 10 across 9 scored foods, compared with 7.9 for Iceland Pure. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Bully Max and Iceland Pure?

Bully Max is made by Bully Max LLC. Iceland Pure is made by Iceland Pure, LLC.

Which brand has more products on KibbleLab?

Bully Max has 9 products in the KibbleLab database, compared with 4 for Iceland Pure.

Where is each brand based?

Bully Max is based in Pittsburgh, Pennsylvania, USA. Iceland Pure is based in Vista, California, USA.

Have Bully Max or Iceland Pure been recalled?

Neither Bully Max nor Iceland Pure has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Bully Max and Iceland Pure .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.