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Bully Max vs Instinct

Bully Max is made by Bully Max LLC, and Instinct by Nature's Variety (owned by Agrolimen S.A.). On KibbleLab, Instinct averages 8.4 out of 10 across its scored foods, compared with 8.0 for Bully Max. Instinct is accredited by the Pet Sustainability Coalition; Bully Max is not.

Bully Max and Instinct compared

Bully Max Instinct
Manufacturer Bully Max LLC Nature's Variety
Parent company Independent Agrolimen S.A.
Founded 2008 2002
Headquarters Pittsburgh, Pennsylvania, USA St. Louis, Missouri, USA
Products listed 9 108
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.0 (avg of 9) 8.4 (avg of 108)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Bully Max vs Instinct: how they compare

Scores

Instinct scores higher on KibbleLab, averaging 8.4 out of 10 across 108 scored foods, compared with 8.0 across 9 for Bully Max. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Bully Max is made by Bully Max LLC, an independent maker, based in Pittsburgh, Pennsylvania, USA, founded in 2008. Instinct is made by Nature's Variety, owned by Agrolimen S.A., based in St. Louis, Missouri, USA, founded in 2002.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Instinct is accredited by the Pet Sustainability Coalition; Bully Max is not. KibbleLab lists 9 Bully Max foods and 108 Instinct foods.

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Common Questions

Which scores higher on KibbleLab, Bully Max or Instinct?

Instinct scores higher: it averages 8.4 out of 10 across 108 scored foods, compared with 8.0 for Bully Max. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Bully Max and Instinct?

Bully Max is made by Bully Max LLC. Instinct is made by Nature's Variety, which is owned by Agrolimen S.A.

Which brand has more products on KibbleLab?

Instinct has 108 products in the KibbleLab database, compared with 9 for Bully Max.

Where is each brand based?

Bully Max is based in Pittsburgh, Pennsylvania, USA. Instinct is based in St. Louis, Missouri, USA.

Are Bully Max or Instinct PSC Accredited?

Instinct is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Bully Max or Instinct been recalled?

Neither Bully Max nor Instinct has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Bully Max and Instinct .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.