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Cat Person vs Instinct

Cat Person is branded by Weruva International, Inc. and made by third-party contract manufacturers, and Instinct is made by Nature's Variety (owned by Agrolimen S.A.). On KibbleLab, Cat Person averages 8.7 out of 10 across its scored foods, compared with 8.4 for Instinct. Instinct is accredited by the Pet Sustainability Coalition; Cat Person is not.

Cat Person and Instinct compared

Cat Person Instinct
Manufacturer Weruva International, Inc. Nature's Variety
Parent company Independent Agrolimen S.A.
Founded 2006 2002
Headquarters Natick, Massachusetts, USA St. Louis, Missouri, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
Contract manufacturer In-house
Made in Thailand United States
Manufacturing region Not listed Nebraska
Products listed 29 108
Serves Cats Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
Not listed $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
Not indicated No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.7 (avg of 29) 8.4 (avg of 108)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Cat Person vs Instinct: how they compare

Scores

Cat Person scores higher on KibbleLab, averaging 8.7 out of 10 across 29 scored foods, compared with 8.4 across 108 for Instinct. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Cat Person is a brand of Weruva International, Inc., based in Natick, Massachusetts, USA, founded in 2006. Its food is made by third-party contract manufacturers in Thailand. Instinct is made by Nature's Variety, owned by Agrolimen S.A., based in St. Louis, Missouri, USA, founded in 2002.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Instinct is accredited by the Pet Sustainability Coalition; Cat Person is not. KibbleLab lists 29 Cat Person foods and 108 Instinct foods.

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Common Questions

Which scores higher on KibbleLab, Cat Person or Instinct?

Cat Person scores higher: it averages 8.7 out of 10 across 29 scored foods, compared with 8.4 for Instinct. Scores reflect published veterinary science.

Who makes Cat Person and Instinct?

Cat Person is a brand of Weruva International, Inc.. Its food is made by third-party contract manufacturers in Thailand. Instinct is made by Nature's Variety, which is owned by Agrolimen S.A.

Which brand has more products on KibbleLab?

Instinct has 108 products in the KibbleLab database, compared with 29 for Cat Person.

Where is each brand based?

Cat Person is based in Natick, Massachusetts, USA. Instinct is based in St. Louis, Missouri, USA.

Are Cat Person or Instinct PSC Accredited?

Instinct is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Cat Person or Instinct been recalled?

Neither Cat Person nor Instinct has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Cat Person and Instinct .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.