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Crave vs Earthborn Holistic Venture

Crave is made by Mars Petcare (owned by Mars, Incorporated), and Earthborn Holistic Venture by Midwestern Pet Foods, Inc. (owned by Nunn Milling Company, Inc.). On KibbleLab, Earthborn Holistic Venture averages 8.5 out of 10 across its scored foods, compared with 8.0 for Crave. Crave makes food for cats and dogs, while Earthborn Holistic Venture covers dogs.

Crave and Earthborn Holistic Venture compared

Crave Earthborn Holistic Venture
Manufacturer Mars Petcare Midwestern Pet Foods, Inc.
Parent company Mars, Incorporated Nunn Milling Company, Inc.
Founded 1935 1926
Headquarters Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ) Evansville, Indiana, USA
Products listed 8 3
Serves Cats & dogs Dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.0 (avg of 8) 8.5 (avg of 3)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Crave vs Earthborn Holistic Venture: how they compare

Scores

Earthborn Holistic Venture scores higher on KibbleLab, averaging 8.5 out of 10 across 3 scored foods, compared with 8.0 across 8 for Crave. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Crave is made by Mars Petcare, owned by Mars, Incorporated, based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ), founded in 1935. Earthborn Holistic Venture is made by Midwestern Pet Foods, Inc., owned by Nunn Milling Company, Inc., based in Evansville, Indiana, USA, founded in 1926.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 8 Crave foods and 3 Earthborn Holistic Venture foods.

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Common Questions

Which scores higher on KibbleLab, Crave or Earthborn Holistic Venture?

Earthborn Holistic Venture scores higher: it averages 8.5 out of 10 across 3 scored foods, compared with 8.0 for Crave. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Crave and Earthborn Holistic Venture?

Crave is made by Mars Petcare, which is owned by Mars, Incorporated. Earthborn Holistic Venture is made by Midwestern Pet Foods, Inc., which is owned by Nunn Milling Company, Inc.

Which brand has more products on KibbleLab?

Crave has 8 products in the KibbleLab database, compared with 3 for Earthborn Holistic Venture.

Where is each brand based?

Crave is based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ). Earthborn Holistic Venture is based in Evansville, Indiana, USA.

Have Crave or Earthborn Holistic Venture been recalled?

Neither Crave nor Earthborn Holistic Venture has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Crave and Earthborn Holistic Venture .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.