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Crave vs Fancy Feast

Crave is made by Mars Petcare (owned by Mars, Incorporated), and Fancy Feast by Nestlé Purina PetCare (owned by Nestlé S.A.). On KibbleLab, Crave averages 8.0 out of 10 across its scored foods, compared with 7.8 for Fancy Feast. Crave makes food for cats and dogs, while Fancy Feast covers cats.

Crave and Fancy Feast compared

Crave Fancy Feast
Manufacturer Mars Petcare Nestlé Purina PetCare
Parent company Mars, Incorporated Nestlé S.A.
Founded 1935 2001
Headquarters Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ) St. Louis, Missouri, USA
Products listed 8 115
Serves Cats & dogs Cats
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.0 (avg of 8) 7.8 (avg of 115)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Crave vs Fancy Feast: how they compare

Scores

Crave scores higher on KibbleLab, averaging 8.0 out of 10 across 8 scored foods, compared with 7.8 across 115 for Fancy Feast. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Crave is made by Mars Petcare, owned by Mars, Incorporated, based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ), founded in 1935. Fancy Feast is made by Nestlé Purina PetCare, owned by Nestlé S.A., based in St. Louis, Missouri, USA, founded in 2001.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 8 Crave foods and 115 Fancy Feast foods.

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Common Questions

Which scores higher on KibbleLab, Crave or Fancy Feast?

Crave scores higher: it averages 8.0 out of 10 across 8 scored foods, compared with 7.8 for Fancy Feast. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Crave and Fancy Feast?

Crave is made by Mars Petcare, which is owned by Mars, Incorporated. Fancy Feast is made by Nestlé Purina PetCare, which is owned by Nestlé S.A.

Which brand has more products on KibbleLab?

Fancy Feast has 115 products in the KibbleLab database, compared with 8 for Crave.

Where is each brand based?

Crave is based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ). Fancy Feast is based in St. Louis, Missouri, USA.

Have Crave or Fancy Feast been recalled?

Neither Crave nor Fancy Feast has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Crave and Fancy Feast .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.