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Crave vs Farmina

Crave is made by Mars Petcare (owned by Mars, Incorporated), and Farmina is made by Farmina Pet Foods, and both make food for cats and dogs. On KibbleLab, Crave and Farmina both average 8.6 out of 10. Crave's maker dates to 1935, while Farmina's launched in 1965.

Crave and Farmina compared

Crave Farmina
Manufacturer Mars Petcare Farmina Pet Foods
Parent company Mars, Incorporated Independent
Founded 1935 1965
Headquarters Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ) Naples, Italy
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house In-house
Made in United States Italy; Serbia; Brazil
Manufacturing region Not listed Campania; Belgrade; Sao Paulo; North Carolina
Products listed 8 179
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.6 (avg of 8) 8.6 (avg of 155)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Crave vs Farmina: how they compare

Scores

Crave and Farmina average the same KibbleLab score, 8.6 out of 10, across 8 and 155 scored foods. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Crave is made by Mars Petcare, owned by Mars, Incorporated, based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ), founded in 1935. Farmina is made by Farmina Pet Foods, an independent maker, based in Naples, Italy, founded in 1965.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 8 Crave foods and 179 Farmina foods.

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Common Questions

Which scores higher on KibbleLab, Crave or Farmina?

Crave and Farmina average the same KibbleLab score, 8.6 out of 10.

Who makes Crave and Farmina?

Crave is made by Mars Petcare, which is owned by Mars, Incorporated. Farmina is made by Farmina Pet Foods.

Which brand has more products on KibbleLab?

Farmina has 179 products in the KibbleLab database, compared with 8 for Crave.

Where is each brand based?

Crave is based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ). Farmina is based in Naples, Italy.

Have Crave or Farmina been recalled?

Neither Crave nor Farmina has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Crave and Farmina .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.