Skip to content

7,500+ pet foods rated. Your best match, free in 30 seconds.

Crave vs NutriSource

Crave is made by Mars Petcare (owned by Mars, Incorporated), and NutriSource is made by Tuffy's Pet Foods, Inc. (owned by KLN Family Brands), and both make food for cats and dogs. On KibbleLab, Crave and NutriSource both average 8.6 out of 10. NutriSource is accredited by the Pet Sustainability Coalition; Crave is not.

Crave and NutriSource compared

Crave NutriSource
Manufacturer Mars Petcare Tuffy's Pet Foods, Inc.
Parent company Mars, Incorporated KLN Family Brands
Founded 1935 1964
Headquarters Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ) Perham, Minnesota, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house In-house
Made in United States United States
Manufacturing region Not listed Minnesota
Products listed 8 105
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.6 (avg of 8) 8.6 (avg of 105)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

Affiliate links · may earn a commission at no extra cost to you.

Crave vs NutriSource: how they compare

Scores

Crave and NutriSource average the same KibbleLab score, 8.6 out of 10, across 8 and 105 scored foods. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Crave is made by Mars Petcare, owned by Mars, Incorporated, based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ), founded in 1935. NutriSource is made by Tuffy's Pet Foods, Inc., owned by KLN Family Brands, based in Perham, Minnesota, USA, founded in 1964.

Standards and range

Neither meets WSAVA's published manufacturer criteria. NutriSource is accredited by the Pet Sustainability Coalition; Crave is not. KibbleLab lists 8 Crave foods and 105 NutriSource foods.

Not sure which is right for your pet?

Sign in free to save favorites and compare foods side by side. Add KL+ to see Crave and NutriSource scored for your pet's breed, age, and health focus.

Example foods

Common Questions

Which scores higher on KibbleLab, Crave or NutriSource?

Crave and NutriSource average the same KibbleLab score, 8.6 out of 10.

Who makes Crave and NutriSource?

Crave is made by Mars Petcare, which is owned by Mars, Incorporated. NutriSource is made by Tuffy's Pet Foods, Inc., which is owned by KLN Family Brands.

Which brand has more products on KibbleLab?

NutriSource has 105 products in the KibbleLab database, compared with 8 for Crave.

Where is each brand based?

Crave is based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ). NutriSource is based in Perham, Minnesota, USA.

Are Crave or NutriSource PSC Accredited?

NutriSource is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Crave or NutriSource been recalled?

Neither Crave nor NutriSource has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Crave and NutriSource .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.