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Crave vs Zesty Paws

Crave is made by Mars Petcare (owned by Mars, Incorporated), and Zesty Paws by Zesty Paws (owned by Health & Happiness (H&H) Group), and both make food for cats and dogs. On KibbleLab, Crave averages 8.0 out of 10 across its scored foods, compared with 7.6 for Zesty Paws. Crave's maker dates to 1935, while Zesty Paws's launched in 2014.

Crave and Zesty Paws compared

Crave Zesty Paws
Manufacturer Mars Petcare Zesty Paws
Parent company Mars, Incorporated Health & Happiness (H&H) Group
Founded 1935 2014
Headquarters Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ) Orlando, Florida, USA
Products listed 8 71
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.0 (avg of 8) 7.6 (avg of 71)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Crave vs Zesty Paws: how they compare

Scores

Crave scores higher on KibbleLab, averaging 8.0 out of 10 across 8 scored foods, compared with 7.6 across 71 for Zesty Paws. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Crave is made by Mars Petcare, owned by Mars, Incorporated, based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ), founded in 1935. Zesty Paws is made by Zesty Paws, owned by Health & Happiness (H&H) Group, based in Orlando, Florida, USA, founded in 2014.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 8 Crave foods and 71 Zesty Paws foods.

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Common Questions

Which scores higher on KibbleLab, Crave or Zesty Paws?

Crave scores higher: it averages 8.0 out of 10 across 8 scored foods, compared with 7.6 for Zesty Paws. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Crave and Zesty Paws?

Crave is made by Mars Petcare, which is owned by Mars, Incorporated. Zesty Paws is made by Zesty Paws, which is owned by Health & Happiness (H&H) Group.

Which brand has more products on KibbleLab?

Zesty Paws has 71 products in the KibbleLab database, compared with 8 for Crave.

Where is each brand based?

Crave is based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ). Zesty Paws is based in Orlando, Florida, USA.

Have Crave or Zesty Paws been recalled?

Neither Crave nor Zesty Paws has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Crave and Zesty Paws .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.