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Diamond Naturals vs Instinct

Diamond Naturals is made by Diamond Pet Foods (owned by Schell & Kampeter, Inc.), and Instinct is made by Nature's Variety (owned by Agrolimen S.A.), and both make food for cats and dogs. On KibbleLab, Diamond Naturals averages 8.6 out of 10 across its scored foods, compared with 8.4 for Instinct. Instinct is accredited by the Pet Sustainability Coalition; Diamond Naturals is not.

Diamond Naturals and Instinct compared

Diamond Naturals Instinct
Manufacturer Diamond Pet Foods Nature's Variety
Parent company Schell & Kampeter, Inc. Agrolimen S.A.
Founded 1970 2002
Headquarters Meta, Missouri, USA St. Louis, Missouri, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house In-house
Made in United States United States
Manufacturing region Missouri Nebraska
Products listed 25 108
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.6 (avg of 25) 8.4 (avg of 108)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Diamond Naturals vs Instinct: how they compare

Scores

Diamond Naturals scores higher on KibbleLab, averaging 8.6 out of 10 across 25 scored foods, compared with 8.4 across 108 for Instinct. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Diamond Naturals is made by Diamond Pet Foods, owned by Schell & Kampeter, Inc., based in Meta, Missouri, USA, founded in 1970. Instinct is made by Nature's Variety, owned by Agrolimen S.A., based in St. Louis, Missouri, USA, founded in 2002.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Instinct is accredited by the Pet Sustainability Coalition; Diamond Naturals is not. KibbleLab lists 25 Diamond Naturals foods and 108 Instinct foods.

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Common Questions

Which scores higher on KibbleLab, Diamond Naturals or Instinct?

Diamond Naturals scores higher: it averages 8.6 out of 10 across 25 scored foods, compared with 8.4 for Instinct. Scores reflect published veterinary science.

Who makes Diamond Naturals and Instinct?

Diamond Naturals is made by Diamond Pet Foods, which is owned by Schell & Kampeter, Inc. Instinct is made by Nature's Variety, which is owned by Agrolimen S.A.

Which brand has more products on KibbleLab?

Instinct has 108 products in the KibbleLab database, compared with 25 for Diamond Naturals.

Where is each brand based?

Diamond Naturals is based in Meta, Missouri, USA. Instinct is based in St. Louis, Missouri, USA.

Are Diamond Naturals or Instinct PSC Accredited?

Instinct is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Diamond Naturals or Instinct been recalled?

Neither Diamond Naturals nor Instinct has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Diamond Naturals and Instinct .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.