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Eukanuba vs Instinct

Eukanuba is made by Mars Petcare (owned by Mars, Incorporated), and Instinct by Nature's Variety (owned by Agrolimen S.A.). On KibbleLab, Instinct averages 8.4 out of 10 across its scored foods, compared with 8.2 for Eukanuba. Eukanuba meets WSAVA's published criteria for evaluating a manufacturer, while Instinct does not.

Eukanuba and Instinct compared

Eukanuba Instinct
Manufacturer Mars Petcare Nature's Variety
Parent company Mars, Incorporated Agrolimen S.A.
Founded 1935 2002
Headquarters Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ) St. Louis, Missouri, USA
Products listed 23 108
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
Yes No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.2 (avg of 23) 8.4 (avg of 108)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Eukanuba vs Instinct: how they compare

Scores

Instinct scores higher on KibbleLab, averaging 8.4 out of 10 across 108 scored foods, compared with 8.2 across 23 for Eukanuba. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Eukanuba is made by Mars Petcare, owned by Mars, Incorporated, based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ), founded in 1935. Instinct is made by Nature's Variety, owned by Agrolimen S.A., based in St. Louis, Missouri, USA, founded in 2002.

Standards and range

Eukanuba meets WSAVA's published manufacturer criteria, while Instinct does not. Instinct is accredited by the Pet Sustainability Coalition; Eukanuba is not. KibbleLab lists 23 Eukanuba foods and 108 Instinct foods.

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Common Questions

Which scores higher on KibbleLab, Eukanuba or Instinct?

Instinct scores higher: it averages 8.4 out of 10 across 108 scored foods, compared with 8.2 for Eukanuba. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Eukanuba and Instinct?

Eukanuba is made by Mars Petcare, which is owned by Mars, Incorporated. Instinct is made by Nature's Variety, which is owned by Agrolimen S.A.

Which brand has more products on KibbleLab?

Instinct has 108 products in the KibbleLab database, compared with 23 for Eukanuba.

Where is each brand based?

Eukanuba is based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ). Instinct is based in St. Louis, Missouri, USA.

Do Eukanuba and Instinct meet WSAVA criteria?

Eukanuba meets WSAVA's published criteria for evaluating a manufacturer; Instinct does not, based on public information. WSAVA publishes criteria; it does not certify or endorse brands.

Are Eukanuba or Instinct PSC Accredited?

Instinct is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Eukanuba or Instinct been recalled?

Neither Eukanuba nor Instinct has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Eukanuba and Instinct .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.