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Eukanuba vs Instinct

Eukanuba is made by Mars Petcare (owned by Mars, Incorporated), and Instinct is made by Nature's Variety (owned by Agrolimen S.A.). On KibbleLab, Eukanuba averages 9.1 out of 10 across its scored foods, compared with 8.4 for Instinct. Eukanuba meets WSAVA's published criteria for evaluating a manufacturer, while Instinct does not.

Eukanuba and Instinct compared

Eukanuba Instinct
Manufacturer Mars Petcare Nature's Variety
Parent company Mars, Incorporated Agrolimen S.A.
Founded 1935 2002
Headquarters Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ) St. Louis, Missouri, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house In-house
Made in United States United States
Manufacturing region Ohio and other Mars manufacturing regions Nebraska
Products listed 27 108
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
Yes No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
9.1 (avg of 27) 8.4 (avg of 108)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Eukanuba vs Instinct: how they compare

Scores

Eukanuba scores higher on KibbleLab, averaging 9.1 out of 10 across 27 scored foods, compared with 8.4 across 108 for Instinct. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Eukanuba is made by Mars Petcare, owned by Mars, Incorporated, based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ), founded in 1935. Instinct is made by Nature's Variety, owned by Agrolimen S.A., based in St. Louis, Missouri, USA, founded in 2002.

Standards and range

Eukanuba meets WSAVA's published manufacturer criteria, while Instinct does not. Instinct is accredited by the Pet Sustainability Coalition; Eukanuba is not. KibbleLab lists 27 Eukanuba foods and 108 Instinct foods.

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Common Questions

Which scores higher on KibbleLab, Eukanuba or Instinct?

Eukanuba scores higher: it averages 9.1 out of 10 across 27 scored foods, compared with 8.4 for Instinct. Scores reflect published veterinary science.

Who makes Eukanuba and Instinct?

Eukanuba is made by Mars Petcare, which is owned by Mars, Incorporated. Instinct is made by Nature's Variety, which is owned by Agrolimen S.A.

Which brand has more products on KibbleLab?

Instinct has 108 products in the KibbleLab database, compared with 27 for Eukanuba.

Where is each brand based?

Eukanuba is based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ). Instinct is based in St. Louis, Missouri, USA.

Do Eukanuba and Instinct meet WSAVA criteria?

Eukanuba meets WSAVA's published criteria for evaluating a manufacturer; Instinct does not, based on public information. WSAVA publishes criteria; it does not certify or endorse brands.

Are Eukanuba or Instinct PSC Accredited?

Instinct is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Eukanuba or Instinct been recalled?

Neither Eukanuba nor Instinct has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Eukanuba and Instinct .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.