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FeedHoli vs Iams

FeedHoli is made by FeedHoli, and Iams by Iams Company (owned by Mars, Incorporated), and both make food for cats and dogs. On KibbleLab, FeedHoli averages 8.4 out of 10 across its scored foods, compared with 8.1 for Iams. Iams meets WSAVA's published criteria for evaluating a manufacturer, while FeedHoli does not.

FeedHoli and Iams compared

FeedHoli Iams
Manufacturer FeedHoli Iams Company
Parent company Independent Mars, Incorporated
Founded 2017 1946
Headquarters Seoul, South Korea Mason, Ohio, United States
Products listed 12 48
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No Yes
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.4 (avg of 12) 8.1 (avg of 48)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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FeedHoli vs Iams: how they compare

Scores

FeedHoli scores higher on KibbleLab, averaging 8.4 out of 10 across 12 scored foods, compared with 8.1 across 48 for Iams. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

FeedHoli is made by FeedHoli, an independent maker, based in Seoul, South Korea, founded in 2017. Iams is made by Iams Company, owned by Mars, Incorporated, based in Mason, Ohio, United States, founded in 1946.

Standards and range

Iams meets WSAVA's published manufacturer criteria, while FeedHoli does not. KibbleLab lists 12 FeedHoli foods and 48 Iams foods.

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Common Questions

Which scores higher on KibbleLab, FeedHoli or Iams?

FeedHoli scores higher: it averages 8.4 out of 10 across 12 scored foods, compared with 8.1 for Iams. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes FeedHoli and Iams?

FeedHoli is made by FeedHoli. Iams is made by Iams Company, which is owned by Mars, Incorporated.

Which brand has more products on KibbleLab?

Iams has 48 products in the KibbleLab database, compared with 12 for FeedHoli.

Where is each brand based?

FeedHoli is based in Seoul, South Korea. Iams is based in Mason, Ohio, United States.

Do FeedHoli and Iams meet WSAVA criteria?

Iams meets WSAVA's published criteria for evaluating a manufacturer; FeedHoli does not, based on public information. WSAVA publishes criteria; it does not certify or endorse brands.

Have FeedHoli or Iams been recalled?

Neither FeedHoli nor Iams has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: FeedHoli and Iams .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.