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Feline Natural vs Natoo

Feline Natural is made by K9 Natural Foods Limited (owned by KKR (Natural Pet Food Group)), and Natoo is made by PremieRpet (owned by PremieRpet). On KibbleLab, Natoo averages 8.5 out of 10 across its scored foods, compared with 8.4 for Feline Natural. Feline Natural makes food for cats, while Natoo covers cats and dogs.

Feline Natural and Natoo compared

Feline Natural Natoo
Manufacturer K9 Natural Foods Limited PremieRpet
Parent company KKR (Natural Pet Food Group) PremieRpet
Founded 2006 1995
Headquarters Christchurch, New Zealand Dourado, São Paulo, Brazil
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house In-house
Made in New Zealand Brazil
Manufacturing region Canterbury São Paulo
Products listed 18 12
Serves Cats Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.4 (avg of 18) 8.5 (avg of 12)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Feline Natural vs Natoo: how they compare

Scores

Natoo scores higher on KibbleLab, averaging 8.5 out of 10 across 12 scored foods, compared with 8.4 across 18 for Feline Natural. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Feline Natural is made by K9 Natural Foods Limited, owned by KKR (Natural Pet Food Group), based in Christchurch, New Zealand, founded in 2006. Natoo is made by PremieRpet, owned by PremieRpet, based in Dourado, São Paulo, Brazil, founded in 1995.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Both are accredited by the Pet Sustainability Coalition. KibbleLab lists 18 Feline Natural foods and 12 Natoo foods.

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Common Questions

Which scores higher on KibbleLab, Feline Natural or Natoo?

Natoo scores higher: it averages 8.5 out of 10 across 12 scored foods, compared with 8.4 for Feline Natural. Scores reflect published veterinary science.

Who makes Feline Natural and Natoo?

Feline Natural is made by K9 Natural Foods Limited, which is owned by KKR (Natural Pet Food Group). Natoo is made by PremieRpet, which is owned by PremieRpet.

Which brand has more products on KibbleLab?

Feline Natural has 18 products in the KibbleLab database, compared with 12 for Natoo.

Where is each brand based?

Feline Natural is based in Christchurch, New Zealand. Natoo is based in Dourado, São Paulo, Brazil.

Are Feline Natural or Natoo PSC Accredited?

Both Feline Natural and Natoo are PSC Accredited businesses. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact.

Have Feline Natural or Natoo been recalled?

Neither Feline Natural nor Natoo has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Feline Natural and Natoo .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.