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FirstMate vs Natoo

FirstMate is made by FirstMate Pet Foods (owned by Nasta Pet Food), and Natoo is made by PremieRpet (owned by PremieRpet), and both make food for cats and dogs. On KibbleLab, FirstMate averages 8.7 out of 10 across its scored foods, compared with 8.5 for Natoo. Natoo is accredited by the Pet Sustainability Coalition; FirstMate is not.

FirstMate and Natoo compared

FirstMate Natoo
Manufacturer FirstMate Pet Foods PremieRpet
Parent company Nasta Pet Food PremieRpet
Founded 1989 1995
Headquarters North Vancouver, British Columbia, Canada Dourado, São Paulo, Brazil
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house In-house
Made in Canada Brazil
Manufacturing region British Columbia São Paulo
Products listed 56 12
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.7 (avg of 56) 8.5 (avg of 12)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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FirstMate vs Natoo: how they compare

Scores

FirstMate scores higher on KibbleLab, averaging 8.7 out of 10 across 56 scored foods, compared with 8.5 across 12 for Natoo. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

FirstMate is made by FirstMate Pet Foods, owned by Nasta Pet Food, based in North Vancouver, British Columbia, Canada, founded in 1989. Natoo is made by PremieRpet, owned by PremieRpet, based in Dourado, São Paulo, Brazil, founded in 1995.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Natoo is accredited by the Pet Sustainability Coalition; FirstMate is not. KibbleLab lists 56 FirstMate foods and 12 Natoo foods.

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Common Questions

Which scores higher on KibbleLab, FirstMate or Natoo?

FirstMate scores higher: it averages 8.7 out of 10 across 56 scored foods, compared with 8.5 for Natoo. Scores reflect published veterinary science.

Who makes FirstMate and Natoo?

FirstMate is made by FirstMate Pet Foods, which is owned by Nasta Pet Food. Natoo is made by PremieRpet, which is owned by PremieRpet.

Which brand has more products on KibbleLab?

FirstMate has 56 products in the KibbleLab database, compared with 12 for Natoo.

Where is each brand based?

FirstMate is based in North Vancouver, British Columbia, Canada. Natoo is based in Dourado, São Paulo, Brazil.

Are FirstMate or Natoo PSC Accredited?

Natoo is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have FirstMate or Natoo been recalled?

Neither FirstMate nor Natoo has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: FirstMate and Natoo .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.