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Forza10 vs Natural Balance

Forza10 is made by SANYpet S.p.A., and Natural Balance by Natural Balance Pet Foods (owned by Ethos Pet Brands (L Catterton / Nexus Capital)), and both make food for cats and dogs. On KibbleLab, Natural Balance averages 8.2 out of 10 across its scored foods, compared with 8.1 for Forza10.

Forza10 and Natural Balance compared

Forza10 Natural Balance
Manufacturer SANYpet S.p.A. Natural Balance Pet Foods
Parent company Independent Ethos Pet Brands (L Catterton / Nexus Capital)
Founded 1995 1989
Headquarters Bagnoli di Sopra, Padua, Italy Burbank, California, USA
Products listed 17 118
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.1 (avg of 17) 8.2 (avg of 118)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Forza10 vs Natural Balance: how they compare

Scores

Natural Balance scores higher on KibbleLab, averaging 8.2 out of 10 across 118 scored foods, compared with 8.1 across 17 for Forza10. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Forza10 is made by SANYpet S.p.A., an independent maker, based in Bagnoli di Sopra, Padua, Italy, founded in 1995. Natural Balance is made by Natural Balance Pet Foods, owned by Ethos Pet Brands (L Catterton / Nexus Capital), based in Burbank, California, USA, founded in 1989.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 17 Forza10 foods and 118 Natural Balance foods.

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Common Questions

Which scores higher on KibbleLab, Forza10 or Natural Balance?

Natural Balance scores higher: it averages 8.2 out of 10 across 118 scored foods, compared with 8.1 for Forza10. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Forza10 and Natural Balance?

Forza10 is made by SANYpet S.p.A. Natural Balance is made by Natural Balance Pet Foods, which is owned by Ethos Pet Brands (L Catterton / Nexus Capital).

Which brand has more products on KibbleLab?

Natural Balance has 118 products in the KibbleLab database, compared with 17 for Forza10.

Where is each brand based?

Forza10 is based in Bagnoli di Sopra, Padua, Italy. Natural Balance is based in Burbank, California, USA.

Have Forza10 or Natural Balance been recalled?

Neither Forza10 nor Natural Balance has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Forza10 and Natural Balance .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.