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Health Extension vs Inception

Health Extension is made by Health Extension Pet Care, and Inception by Pets Global, Inc., and both make food for cats and dogs. On KibbleLab, Inception averages 8.1 out of 10 across its scored foods, compared with 8.0 for Health Extension. Health Extension's maker dates to 1963, while Inception's launched in 2010.

Health Extension and Inception compared

Health Extension Inception
Manufacturer Health Extension Pet Care Pets Global, Inc.
Parent company Independent Independent
Founded 1963 2010
Headquarters Hauppauge, New York, USA Valencia, California, USA
Products listed 64 9
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.0 (avg of 64) 8.1 (avg of 9)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Health Extension vs Inception: how they compare

Scores

Inception scores higher on KibbleLab, averaging 8.1 out of 10 across 9 scored foods, compared with 8.0 across 64 for Health Extension. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Health Extension is made by Health Extension Pet Care, an independent maker, based in Hauppauge, New York, USA, founded in 1963. Inception is made by Pets Global, Inc., an independent maker, based in Valencia, California, USA, founded in 2010.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 64 Health Extension foods and 9 Inception foods.

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Common Questions

Which scores higher on KibbleLab, Health Extension or Inception?

Inception scores higher: it averages 8.1 out of 10 across 9 scored foods, compared with 8.0 for Health Extension. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Health Extension and Inception?

Health Extension is made by Health Extension Pet Care. Inception is made by Pets Global, Inc.

Which brand has more products on KibbleLab?

Health Extension has 64 products in the KibbleLab database, compared with 9 for Inception.

Where is each brand based?

Health Extension is based in Hauppauge, New York, USA. Inception is based in Valencia, California, USA.

Have Health Extension or Inception been recalled?

Neither Health Extension nor Inception has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Health Extension and Inception .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.