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Hill's Natural vs Inception

Hill's Natural is made by Hill's Pet Nutrition (owned by Colgate-Palmolive Company), and Inception is branded by Pets Global, Inc. and made by third-party contract manufacturers. On KibbleLab, Hill's Natural averages 9.1 out of 10 across its scored foods, compared with 8.5 for Inception. Hill's Natural meets WSAVA's published criteria for evaluating a manufacturer, while Inception does not.

Hill's Natural and Inception compared

Hill's Natural Inception
Manufacturer Hill's Pet Nutrition Pets Global, Inc.
Parent company Colgate-Palmolive Company Independent
Founded 1907 2010
Headquarters Topeka, Kansas, USA Valencia, California, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house Contract manufacturer
Made in United States United States
Manufacturing region Kansas South Dakota
Products listed 15 9
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
Yes No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
9.1 (avg of 15) 8.5 (avg of 9)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
1 None
Where to buy
Amazon
Amazon

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Hill's Natural vs Inception: how they compare

Scores

Hill's Natural scores higher on KibbleLab, averaging 9.1 out of 10 across 15 scored foods, compared with 8.5 across 9 for Inception. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Hill's Natural is made by Hill's Pet Nutrition, owned by Colgate-Palmolive Company, based in Topeka, Kansas, USA, founded in 1907. Inception is a brand of Pets Global, Inc., based in Valencia, California, USA, founded in 2010. Its food is made by third-party contract manufacturers in United States.

Standards and range

Hill's Natural meets WSAVA's published manufacturer criteria, while Inception does not. Hill's Natural is accredited by the Pet Sustainability Coalition; Inception is not. KibbleLab lists 15 Hill's Natural foods and 9 Inception foods.

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Common Questions

Which scores higher on KibbleLab, Hill's Natural or Inception?

Hill's Natural scores higher: it averages 9.1 out of 10 across 15 scored foods, compared with 8.5 for Inception. Scores reflect published veterinary science.

Who makes Hill's Natural and Inception?

Hill's Natural is made by Hill's Pet Nutrition, which is owned by Colgate-Palmolive Company. Inception is a brand of Pets Global, Inc.. Its food is made by third-party contract manufacturers in United States.

Which brand has more products on KibbleLab?

Hill's Natural has 15 products in the KibbleLab database, compared with 9 for Inception.

Where is each brand based?

Hill's Natural is based in Topeka, Kansas, USA. Inception is based in Valencia, California, USA.

Do Hill's Natural and Inception meet WSAVA criteria?

Hill's Natural meets WSAVA's published criteria for evaluating a manufacturer; Inception does not, based on public information. WSAVA publishes criteria; it does not certify or endorse brands.

Are Hill's Natural or Inception PSC Accredited?

Hill's Natural is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Hill's Natural or Inception been recalled?

Hill's Natural has 1 recall on record in the KibbleLab database; Inception has no recalls. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Hill's Natural and Inception .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.