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Hill's Prescription Diet vs Instinct

Hill's Prescription Diet is made by Hill's Pet Nutrition (owned by Colgate-Palmolive Company), and Instinct is made by Nature's Variety (owned by Agrolimen S.A.), and both make food for cats and dogs. Hill's Prescription Diet meets WSAVA's published criteria for evaluating a manufacturer, while Instinct does not. Hill's Prescription Diet's maker dates to 1907, while Instinct's launched in 2002.

Hill's Prescription Diet and Instinct compared

Hill's Prescription Diet Instinct
Manufacturer Hill's Pet Nutrition Nature's Variety
Parent company Colgate-Palmolive Company Agrolimen S.A.
Founded 1907 2002
Headquarters Topeka, Kansas, USA St. Louis, Missouri, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house In-house
Made in United States United States
Manufacturing region Kansas Nebraska
Products listed 44 108
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$$ $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
Yes No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
Not yet rated 8.4 (avg of 108)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
1 None
Where to buy
Amazon
Amazon

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Hill's Prescription Diet vs Instinct: how they compare

Scores

Instinct averages 8.4 out of 10 across 108 scored foods on KibbleLab, while Hill's Prescription Diet does not have a score yet. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Hill's Prescription Diet is made by Hill's Pet Nutrition, owned by Colgate-Palmolive Company, based in Topeka, Kansas, USA, founded in 1907. Instinct is made by Nature's Variety, owned by Agrolimen S.A., based in St. Louis, Missouri, USA, founded in 2002.

Standards and range

Hill's Prescription Diet meets WSAVA's published manufacturer criteria, while Instinct does not. Both are accredited by the Pet Sustainability Coalition. KibbleLab lists 44 Hill's Prescription Diet foods and 108 Instinct foods.

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Common Questions

Who makes Hill's Prescription Diet and Instinct?

Hill's Prescription Diet is made by Hill's Pet Nutrition, which is owned by Colgate-Palmolive Company. Instinct is made by Nature's Variety, which is owned by Agrolimen S.A.

Which brand has more products on KibbleLab?

Instinct has 108 products in the KibbleLab database, compared with 44 for Hill's Prescription Diet.

Where is each brand based?

Hill's Prescription Diet is based in Topeka, Kansas, USA. Instinct is based in St. Louis, Missouri, USA.

Do Hill's Prescription Diet and Instinct meet WSAVA criteria?

Hill's Prescription Diet meets WSAVA's published criteria for evaluating a manufacturer; Instinct does not, based on public information. WSAVA publishes criteria; it does not certify or endorse brands.

Are Hill's Prescription Diet or Instinct PSC Accredited?

Both Hill's Prescription Diet and Instinct are PSC Accredited businesses. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact.

Have Hill's Prescription Diet or Instinct been recalled?

Hill's Prescription Diet has 1 recall on record in the KibbleLab database; Instinct has no recalls. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Hill's Prescription Diet and Instinct .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.