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I and Love and You vs Whimzees

I and Love and You is branded by I and Love and You and made by third-party co-packers, and Whimzees is made by Wellness Pet Company (owned by Clearlake Capital Group), and both make food for cats and dogs. On KibbleLab, I and Love and You and Whimzees both average 8.5 out of 10. Whimzees is accredited by the Pet Sustainability Coalition; I and Love and You is not.

I and Love and You and Whimzees compared

I and Love and You Whimzees
Manufacturer I and Love and You Wellness Pet Company
Parent company Independent Clearlake Capital Group
Founded 2012 2021
Headquarters Boulder, Colorado, USA Tewksbury, Massachusetts, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
Co-packer In-house
Made in United States Netherlands
Manufacturing region Colorado Overijssel
Products listed 65 16
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.5 (avg of 65) 8.5 (avg of 16)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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I and Love and You vs Whimzees: how they compare

Scores

I and Love and You and Whimzees average the same KibbleLab score, 8.5 out of 10, across 65 and 16 scored foods. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

I and Love and You is a brand of I and Love and You, based in Boulder, Colorado, USA, founded in 2012. Its food is made by third-party co-packers in United States. Whimzees is made by Wellness Pet Company, owned by Clearlake Capital Group, based in Tewksbury, Massachusetts, USA, founded in 2021.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Whimzees is accredited by the Pet Sustainability Coalition; I and Love and You is not. KibbleLab lists 65 I and Love and You foods and 16 Whimzees foods.

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Common Questions

Which scores higher on KibbleLab, I and Love and You or Whimzees?

I and Love and You and Whimzees average the same KibbleLab score, 8.5 out of 10.

Who makes I and Love and You and Whimzees?

I and Love and You is a brand of I and Love and You. Its food is made by third-party co-packers in United States. Whimzees is made by Wellness Pet Company, which is owned by Clearlake Capital Group.

Which brand has more products on KibbleLab?

I and Love and You has 65 products in the KibbleLab database, compared with 16 for Whimzees.

Where is each brand based?

I and Love and You is based in Boulder, Colorado, USA. Whimzees is based in Tewksbury, Massachusetts, USA.

Are I and Love and You or Whimzees PSC Accredited?

Whimzees is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have I and Love and You or Whimzees been recalled?

Neither I and Love and You nor Whimzees has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: I and Love and You and Whimzees .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.