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I and Love and You vs Wishbone

I and Love and You is made by I and Love and You, and Wishbone by AAF (Asia) Ltd., and both make food for cats and dogs. On KibbleLab, I and Love and You averages 8.2 out of 10 across its scored foods, compared with 8.1 for Wishbone.

I and Love and You and Wishbone compared

I and Love and You Wishbone
Manufacturer I and Love and You AAF (Asia) Ltd.
Parent company Independent Independent
Founded 2012 2012
Headquarters Boulder, Colorado, USA Auckland, New Zealand
Products listed 65 18
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.2 (avg of 65) 8.1 (avg of 18)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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I and Love and You vs Wishbone: how they compare

Scores

I and Love and You scores higher on KibbleLab, averaging 8.2 out of 10 across 65 scored foods, compared with 8.1 across 18 for Wishbone. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

I and Love and You is made by I and Love and You, an independent maker, based in Boulder, Colorado, USA, founded in 2012. Wishbone is made by AAF (Asia) Ltd., an independent maker, based in Auckland, New Zealand, founded in 2012.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 65 I and Love and You foods and 18 Wishbone foods.

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Common Questions

Which scores higher on KibbleLab, I and Love and You or Wishbone?

I and Love and You scores higher: it averages 8.2 out of 10 across 65 scored foods, compared with 8.1 for Wishbone. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes I and Love and You and Wishbone?

I and Love and You is made by I and Love and You. Wishbone is made by AAF (Asia) Ltd.

Which brand has more products on KibbleLab?

I and Love and You has 65 products in the KibbleLab database, compared with 18 for Wishbone.

Where is each brand based?

I and Love and You is based in Boulder, Colorado, USA. Wishbone is based in Auckland, New Zealand.

Have I and Love and You or Wishbone been recalled?

Neither I and Love and You nor Wishbone has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: I and Love and You and Wishbone .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.