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Iams vs Natoo

Iams is made by Iams Company (owned by Mars, Incorporated), and Natoo is made by PremieRpet (owned by PremieRpet), and both make food for cats and dogs. On KibbleLab, Iams averages 9.1 out of 10 across its scored foods, compared with 8.5 for Natoo. Iams meets WSAVA's published criteria for evaluating a manufacturer, while Natoo does not.

Iams and Natoo compared

Iams Natoo
Manufacturer Iams Company PremieRpet
Parent company Mars, Incorporated PremieRpet
Founded 1946 1995
Headquarters Mason, Ohio, United States Dourado, São Paulo, Brazil
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house In-house
Made in United States Brazil
Manufacturing region Ohio São Paulo
Products listed 48 12
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
Yes No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
9.1 (avg of 48) 8.5 (avg of 12)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Iams vs Natoo: how they compare

Scores

Iams scores higher on KibbleLab, averaging 9.1 out of 10 across 48 scored foods, compared with 8.5 across 12 for Natoo. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Iams is made by Iams Company, owned by Mars, Incorporated, based in Mason, Ohio, United States, founded in 1946. Natoo is made by PremieRpet, owned by PremieRpet, based in Dourado, São Paulo, Brazil, founded in 1995.

Standards and range

Iams meets WSAVA's published manufacturer criteria, while Natoo does not. Natoo is accredited by the Pet Sustainability Coalition; Iams is not. KibbleLab lists 48 Iams foods and 12 Natoo foods.

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Common Questions

Which scores higher on KibbleLab, Iams or Natoo?

Iams scores higher: it averages 9.1 out of 10 across 48 scored foods, compared with 8.5 for Natoo. Scores reflect published veterinary science.

Who makes Iams and Natoo?

Iams is made by Iams Company, which is owned by Mars, Incorporated. Natoo is made by PremieRpet, which is owned by PremieRpet.

Which brand has more products on KibbleLab?

Iams has 48 products in the KibbleLab database, compared with 12 for Natoo.

Where is each brand based?

Iams is based in Mason, Ohio, United States. Natoo is based in Dourado, São Paulo, Brazil.

Do Iams and Natoo meet WSAVA criteria?

Iams meets WSAVA's published criteria for evaluating a manufacturer; Natoo does not, based on public information. WSAVA publishes criteria; it does not certify or endorse brands.

Are Iams or Natoo PSC Accredited?

Natoo is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Iams or Natoo been recalled?

Neither Iams nor Natoo has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Iams and Natoo .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.