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Iceland Pure vs Orijen

Iceland Pure is made by Iceland Pure, LLC, and Orijen by Champion Petfoods (owned by Mars, Incorporated), and both make food for cats and dogs. On KibbleLab, Orijen averages 8.7 out of 10 across its scored foods, compared with 7.9 for Iceland Pure. Orijen's maker dates to 1985, while Iceland Pure's launched in 2005.

Iceland Pure and Orijen compared

Iceland Pure Orijen
Manufacturer Iceland Pure, LLC Champion Petfoods
Parent company Independent Mars, Incorporated
Founded 2005 1985
Headquarters Vista, California, USA Edmonton, Alberta, Canada
Products listed 4 65
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
7.9 (avg of 4) 8.7 (avg of 65)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Iceland Pure vs Orijen: how they compare

Scores

Orijen scores higher on KibbleLab, averaging 8.7 out of 10 across 65 scored foods, compared with 7.9 across 4 for Iceland Pure. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Iceland Pure is made by Iceland Pure, LLC, an independent maker, based in Vista, California, USA, founded in 2005. Orijen is made by Champion Petfoods, owned by Mars, Incorporated, based in Edmonton, Alberta, Canada, founded in 1985.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 4 Iceland Pure foods and 65 Orijen foods.

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Common Questions

Which scores higher on KibbleLab, Iceland Pure or Orijen?

Orijen scores higher: it averages 8.7 out of 10 across 65 scored foods, compared with 7.9 for Iceland Pure. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Iceland Pure and Orijen?

Iceland Pure is made by Iceland Pure, LLC. Orijen is made by Champion Petfoods, which is owned by Mars, Incorporated.

Which brand has more products on KibbleLab?

Orijen has 65 products in the KibbleLab database, compared with 4 for Iceland Pure.

Where is each brand based?

Iceland Pure is based in Vista, California, USA. Orijen is based in Edmonton, Alberta, Canada.

Have Iceland Pure or Orijen been recalled?

Neither Iceland Pure nor Orijen has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Iceland Pure and Orijen .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.