Inception vs Orijen
Inception is made by Pets Global, Inc., and Orijen by Champion Petfoods (owned by Mars, Incorporated), and both make food for cats and dogs. On KibbleLab, Orijen averages 8.7 out of 10 across its scored foods, compared with 8.1 for Inception. Orijen's maker dates to 1985, while Inception's launched in 2010.
Inception and Orijen compared
| Attribute |
|
|
|---|---|---|
| Manufacturer | Pets Global, Inc. | Champion Petfoods |
| Parent company | Independent | Mars, Incorporated |
| Founded | 2010 | 1985 |
| Headquarters | Valencia, California, USA | Edmonton, Alberta, Canada |
| Products listed | 9 | 65 |
| Serves | Cats & dogs | Cats & dogs |
Price tierA relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost. |
$$$ | $$$$$ |
WSAVA guidelinesThe World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands. |
No | No |
PSC accreditedThe Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality. |
No | No |
ScoreThe average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works . |
8.1 (avg of 9) | 8.7 (avg of 65) |
Recalls on recordKibbleLab began logging recalls in July 2026, so earlier recalls may not appear. |
None | None |
| Where to buy | Amazon Check prices on Amazon | Amazon Check prices on Amazon |
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Inception vs Orijen: how they compare
Scores
Orijen scores higher on KibbleLab, averaging 8.7 out of 10 across 65 scored foods, compared with 8.1 across 9 for Inception. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.
Who makes them
Inception is made by Pets Global, Inc., an independent maker, based in Valencia, California, USA, founded in 2010. Orijen is made by Champion Petfoods, owned by Mars, Incorporated, based in Edmonton, Alberta, Canada, founded in 1985.
Standards and range
Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 9 Inception foods and 65 Orijen foods.
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Common Questions
Which scores higher on KibbleLab, Inception or Orijen?
Orijen scores higher: it averages 8.7 out of 10 across 65 scored foods, compared with 8.1 for Inception. Scores reflect published veterinary science, and no one can pay for a higher score.
Who makes Inception and Orijen?
Inception is made by Pets Global, Inc. Orijen is made by Champion Petfoods, which is owned by Mars, Incorporated.
Which brand has more products on KibbleLab?
Orijen has 65 products in the KibbleLab database, compared with 9 for Inception.
Where is each brand based?
Inception is based in Valencia, California, USA. Orijen is based in Edmonton, Alberta, Canada.
Have Inception or Orijen been recalled?
Neither Inception nor Orijen has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
More comparisons
More Inception comparisons
KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.
This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.
Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.