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Jinx vs Natoo

Jinx is branded by Think Jinx, Inc. and made by third-party contract manufacturers, and Natoo is made by PremieRpet (owned by PremieRpet). On KibbleLab, Jinx and Natoo both average 8.5 out of 10. Natoo is accredited by the Pet Sustainability Coalition; Jinx is not.

Jinx and Natoo compared

Jinx Natoo
Manufacturer Think Jinx, Inc. PremieRpet
Parent company Independent PremieRpet
Founded 2019 1995
Headquarters Los Angeles, California, USA Dourado, São Paulo, Brazil
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
Contract manufacturer In-house
Made in United States Brazil
Manufacturing region Midwest São Paulo
Products listed 40 12
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.5 (avg of 40) 8.5 (avg of 12)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Jinx vs Natoo: how they compare

Scores

Jinx and Natoo average the same KibbleLab score, 8.5 out of 10, across 40 and 12 scored foods. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Jinx is a brand of Think Jinx, Inc., based in Los Angeles, California, USA, founded in 2019. Its food is made by third-party contract manufacturers in United States. Natoo is made by PremieRpet, owned by PremieRpet, based in Dourado, São Paulo, Brazil, founded in 1995.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Natoo is accredited by the Pet Sustainability Coalition; Jinx is not. KibbleLab lists 40 Jinx foods and 12 Natoo foods.

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Common Questions

Which scores higher on KibbleLab, Jinx or Natoo?

Jinx and Natoo average the same KibbleLab score, 8.5 out of 10.

Who makes Jinx and Natoo?

Jinx is a brand of Think Jinx, Inc.. Its food is made by third-party contract manufacturers in United States. Natoo is made by PremieRpet, which is owned by PremieRpet.

Which brand has more products on KibbleLab?

Jinx has 40 products in the KibbleLab database, compared with 12 for Natoo.

Where is each brand based?

Jinx is based in Los Angeles, California, USA. Natoo is based in Dourado, São Paulo, Brazil.

Are Jinx or Natoo PSC Accredited?

Natoo is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Jinx or Natoo been recalled?

Neither Jinx nor Natoo has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Jinx and Natoo .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.