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Inception vs PawCo

Inception is branded by Pets Global, Inc. and made by third-party contract manufacturers, and PawCo is made by PawCo Foods (owned by Independent). On KibbleLab, PawCo averages 9.0 out of 10 across its scored foods, compared with 8.5 for Inception. PawCo is accredited by the Pet Sustainability Coalition; Inception is not.

Inception and PawCo compared

Inception PawCo
Manufacturer Pets Global, Inc. PawCo Foods
Parent company Independent Independent
Founded 2010 2021
Headquarters Valencia, California, USA San Francisco, California, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
Contract manufacturer In-house
Made in United States United States
Manufacturing region South Dakota California
Products listed 9 14
Serves Cats & dogs Dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.5 (avg of 9) 9.0 (avg of 14)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Inception vs PawCo: how they compare

Scores

PawCo scores higher on KibbleLab, averaging 9.0 out of 10 across 14 scored foods, compared with 8.5 across 9 for Inception. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Inception is a brand of Pets Global, Inc., based in Valencia, California, USA, founded in 2010. Its food is made by third-party contract manufacturers in United States. PawCo is made by PawCo Foods, owned by Independent, based in San Francisco, California, USA, founded in 2021.

Standards and range

Neither meets WSAVA's published manufacturer criteria. PawCo is accredited by the Pet Sustainability Coalition; Inception is not. KibbleLab lists 9 Inception foods and 14 PawCo foods.

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Common Questions

Which scores higher on KibbleLab, Inception or PawCo?

PawCo scores higher: it averages 9.0 out of 10 across 14 scored foods, compared with 8.5 for Inception. Scores reflect published veterinary science.

Who makes Inception and PawCo?

Inception is a brand of Pets Global, Inc.. Its food is made by third-party contract manufacturers in United States. PawCo is made by PawCo Foods, which is owned by Independent.

Which brand has more products on KibbleLab?

PawCo has 14 products in the KibbleLab database, compared with 9 for Inception.

Where is each brand based?

Inception is based in Valencia, California, USA. PawCo is based in San Francisco, California, USA.

Are Inception or PawCo PSC Accredited?

PawCo is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Inception or PawCo been recalled?

Neither Inception nor PawCo has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Inception and PawCo .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.