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Instinct vs Lord Jameson

Instinct is made by Nature's Variety (owned by Agrolimen S.A.), and Lord Jameson by Lord Jameson LLC. On KibbleLab, Instinct averages 8.4 out of 10 across its scored foods, compared with 7.3 for Lord Jameson. Instinct is accredited by the Pet Sustainability Coalition; Lord Jameson is not.

Instinct and Lord Jameson compared

Instinct Lord Jameson
Manufacturer Nature's Variety Lord Jameson LLC
Parent company Agrolimen S.A. Independent
Founded 2002 2017
Headquarters St. Louis, Missouri, USA Boulder, Colorado, USA
Products listed 108 27
Serves Cats & dogs Dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$$ $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.4 (avg of 108) 7.3 (avg of 27)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Instinct vs Lord Jameson: how they compare

Scores

Instinct scores higher on KibbleLab, averaging 8.4 out of 10 across 108 scored foods, compared with 7.3 across 27 for Lord Jameson. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Instinct is made by Nature's Variety, owned by Agrolimen S.A., based in St. Louis, Missouri, USA, founded in 2002. Lord Jameson is made by Lord Jameson LLC, an independent maker, based in Boulder, Colorado, USA, founded in 2017.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Instinct is accredited by the Pet Sustainability Coalition; Lord Jameson is not. KibbleLab lists 108 Instinct foods and 27 Lord Jameson foods.

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Common Questions

Which scores higher on KibbleLab, Instinct or Lord Jameson?

Instinct scores higher: it averages 8.4 out of 10 across 108 scored foods, compared with 7.3 for Lord Jameson. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Instinct and Lord Jameson?

Instinct is made by Nature's Variety, which is owned by Agrolimen S.A. Lord Jameson is made by Lord Jameson LLC.

Which brand has more products on KibbleLab?

Instinct has 108 products in the KibbleLab database, compared with 27 for Lord Jameson.

Where is each brand based?

Instinct is based in St. Louis, Missouri, USA. Lord Jameson is based in Boulder, Colorado, USA.

Are Instinct or Lord Jameson PSC Accredited?

Instinct is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Instinct or Lord Jameson been recalled?

Neither Instinct nor Lord Jameson has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Instinct and Lord Jameson .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.