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Instinct vs Only Natural Pet

Instinct is made by Nature's Variety (owned by Agrolimen S.A.), and Only Natural Pet by Only Natural Pet, LLC (owned by PetSmart, LLC), and both make food for cats and dogs. On KibbleLab, Instinct averages 8.4 out of 10 across its scored foods, compared with 7.7 for Only Natural Pet.

Instinct and Only Natural Pet compared

Instinct Only Natural Pet
Manufacturer Nature's Variety Only Natural Pet, LLC
Parent company Agrolimen S.A. PetSmart, LLC
Founded 2002 2004
Headquarters St. Louis, Missouri, USA Boulder, Colorado, USA
Products listed 108 65
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.4 (avg of 108) 7.7 (avg of 65)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Instinct vs Only Natural Pet: how they compare

Scores

Instinct scores higher on KibbleLab, averaging 8.4 out of 10 across 108 scored foods, compared with 7.7 across 65 for Only Natural Pet. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Instinct is made by Nature's Variety, owned by Agrolimen S.A., based in St. Louis, Missouri, USA, founded in 2002. Only Natural Pet is made by Only Natural Pet, LLC, owned by PetSmart, LLC, based in Boulder, Colorado, USA, founded in 2004.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Both are accredited by the Pet Sustainability Coalition. KibbleLab lists 108 Instinct foods and 65 Only Natural Pet foods.

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Common Questions

Which scores higher on KibbleLab, Instinct or Only Natural Pet?

Instinct scores higher: it averages 8.4 out of 10 across 108 scored foods, compared with 7.7 for Only Natural Pet. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Instinct and Only Natural Pet?

Instinct is made by Nature's Variety, which is owned by Agrolimen S.A. Only Natural Pet is made by Only Natural Pet, LLC, which is owned by PetSmart, LLC.

Which brand has more products on KibbleLab?

Instinct has 108 products in the KibbleLab database, compared with 65 for Only Natural Pet.

Where is each brand based?

Instinct is based in St. Louis, Missouri, USA. Only Natural Pet is based in Boulder, Colorado, USA.

Are Instinct or Only Natural Pet PSC Accredited?

Both Instinct and Only Natural Pet are PSC Accredited businesses. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact.

Have Instinct or Only Natural Pet been recalled?

Neither Instinct nor Only Natural Pet has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Instinct and Only Natural Pet .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.