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Instinct vs Soulistic

Instinct is made by Nature's Variety (owned by Agrolimen S.A.), and Soulistic is branded by Weruva International, Inc. and made by third-party contract manufacturers. On KibbleLab, Soulistic averages 8.7 out of 10 across its scored foods, compared with 8.4 for Instinct. Instinct is accredited by the Pet Sustainability Coalition; Soulistic is not.

Instinct and Soulistic compared

Instinct Soulistic
Manufacturer Nature's Variety Weruva International, Inc.
Parent company Agrolimen S.A. Independent
Founded 2002 2006
Headquarters St. Louis, Missouri, USA Natick, Massachusetts, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house Contract manufacturer
Made in United States Thailand
Manufacturing region Nebraska Not listed
Products listed 108 37
Serves Cats & dogs Cats
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$$ Not listed
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No Not indicated
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.4 (avg of 108) 8.7 (avg of 37)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Instinct vs Soulistic: how they compare

Scores

Soulistic scores higher on KibbleLab, averaging 8.7 out of 10 across 37 scored foods, compared with 8.4 across 108 for Instinct. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Instinct is made by Nature's Variety, owned by Agrolimen S.A., based in St. Louis, Missouri, USA, founded in 2002. Soulistic is a brand of Weruva International, Inc., based in Natick, Massachusetts, USA, founded in 2006. Its food is made by third-party contract manufacturers in Thailand.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Instinct is accredited by the Pet Sustainability Coalition; Soulistic is not. KibbleLab lists 108 Instinct foods and 37 Soulistic foods.

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Common Questions

Which scores higher on KibbleLab, Instinct or Soulistic?

Soulistic scores higher: it averages 8.7 out of 10 across 37 scored foods, compared with 8.4 for Instinct. Scores reflect published veterinary science.

Who makes Instinct and Soulistic?

Instinct is made by Nature's Variety, which is owned by Agrolimen S.A. Soulistic is a brand of Weruva International, Inc.. Its food is made by third-party contract manufacturers in Thailand.

Which brand has more products on KibbleLab?

Instinct has 108 products in the KibbleLab database, compared with 37 for Soulistic.

Where is each brand based?

Instinct is based in St. Louis, Missouri, USA. Soulistic is based in Natick, Massachusetts, USA.

Are Instinct or Soulistic PSC Accredited?

Instinct is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Instinct or Soulistic been recalled?

Neither Instinct nor Soulistic has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Instinct and Soulistic .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.