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Instinct vs Tiki Pets

Instinct is made by Nature's Variety (owned by Agrolimen S.A.), and Tiki Pets is branded by Whitebridge Pet Brands (owned by General Mills, Inc.) and made by third-party co-packers, and both make food for cats and dogs. On KibbleLab, Instinct and Tiki Pets both average 8.4 out of 10. Instinct is accredited by the Pet Sustainability Coalition; Tiki Pets is not.

Instinct and Tiki Pets compared

Instinct Tiki Pets
Manufacturer Nature's Variety Whitebridge Pet Brands
Parent company Agrolimen S.A. General Mills, Inc.
Founded 2002 2015
Headquarters St. Louis, Missouri, USA St. Louis, Missouri, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house Co-packer
Made in United States Thailand
Manufacturing region Nebraska Not listed
Products listed 108 183
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.4 (avg of 108) 8.4 (avg of 183)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Instinct vs Tiki Pets: how they compare

Scores

Instinct and Tiki Pets average the same KibbleLab score, 8.4 out of 10, across 108 and 183 scored foods. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Instinct is made by Nature's Variety, owned by Agrolimen S.A., based in St. Louis, Missouri, USA, founded in 2002. Tiki Pets is a brand of Whitebridge Pet Brands, owned by General Mills, Inc., based in St. Louis, Missouri, USA, founded in 2015. Its food is made by third-party co-packers in Thailand.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Instinct is accredited by the Pet Sustainability Coalition; Tiki Pets is not. KibbleLab lists 108 Instinct foods and 183 Tiki Pets foods.

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Common Questions

Which scores higher on KibbleLab, Instinct or Tiki Pets?

Instinct and Tiki Pets average the same KibbleLab score, 8.4 out of 10.

Who makes Instinct and Tiki Pets?

Instinct is made by Nature's Variety, which is owned by Agrolimen S.A. Tiki Pets is a brand of Whitebridge Pet Brands, which is owned by General Mills, Inc.. Its food is made by third-party co-packers in Thailand.

Which brand has more products on KibbleLab?

Tiki Pets has 183 products in the KibbleLab database, compared with 108 for Instinct.

Where is each brand based?

Instinct is based in St. Louis, Missouri, USA. Tiki Pets is based in St. Louis, Missouri, USA.

Are Instinct or Tiki Pets PSC Accredited?

Instinct is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Instinct or Tiki Pets been recalled?

Neither Instinct nor Tiki Pets has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Instinct and Tiki Pets .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.