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Instinct vs Wild Earth

Instinct is made by Nature's Variety (owned by Agrolimen S.A.), and Wild Earth by Wild Earth, Inc. (owned by InvenTel). On KibbleLab, Instinct averages 8.4 out of 10 across its scored foods, compared with 8.2 for Wild Earth. Instinct is accredited by the Pet Sustainability Coalition; Wild Earth is not.

Instinct and Wild Earth compared

Instinct Wild Earth
Manufacturer Nature's Variety Wild Earth, Inc.
Parent company Agrolimen S.A. InvenTel
Founded 2002 2017
Headquarters St. Louis, Missouri, USA Berkeley, California, USA
Products listed 108 1
Serves Cats & dogs Dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.4 (avg of 108) 8.2 (avg of 1)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Instinct vs Wild Earth: how they compare

Scores

Instinct scores higher on KibbleLab, averaging 8.4 out of 10 across 108 scored foods, compared with 8.2 across 1 for Wild Earth. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Instinct is made by Nature's Variety, owned by Agrolimen S.A., based in St. Louis, Missouri, USA, founded in 2002. Wild Earth is made by Wild Earth, Inc., owned by InvenTel, based in Berkeley, California, USA, founded in 2017.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Instinct is accredited by the Pet Sustainability Coalition; Wild Earth is not. KibbleLab lists 108 Instinct foods and 1 Wild Earth food.

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Common Questions

Which scores higher on KibbleLab, Instinct or Wild Earth?

Instinct scores higher: it averages 8.4 out of 10 across 108 scored foods, compared with 8.2 for Wild Earth. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Instinct and Wild Earth?

Instinct is made by Nature's Variety, which is owned by Agrolimen S.A. Wild Earth is made by Wild Earth, Inc., which is owned by InvenTel.

Which brand has more products on KibbleLab?

Instinct has 108 products in the KibbleLab database, compared with 1 for Wild Earth.

Where is each brand based?

Instinct is based in St. Louis, Missouri, USA. Wild Earth is based in Berkeley, California, USA.

Are Instinct or Wild Earth PSC Accredited?

Instinct is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Instinct or Wild Earth been recalled?

Neither Instinct nor Wild Earth has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Instinct and Wild Earth .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.