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Kent vs VetSelect Pet

Kent is made by Kent Nutrition Group (owned by Kent Corporation), and VetSelect Pet by Sunshine Mills, Inc., and both make food for dogs. On KibbleLab, Kent averages 8.0 out of 10 across its scored foods, compared with 7.8 for VetSelect Pet. VetSelect Pet's maker dates to 1947, while Kent's launched in 2010.

Kent and VetSelect Pet compared

Kent VetSelect Pet
Manufacturer Kent Nutrition Group Sunshine Mills, Inc.
Parent company Kent Corporation Independent
Founded 2010 1947
Headquarters Muscatine, Iowa, USA Red Bay, Alabama, USA
Products listed 15 2
Serves Dogs Dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.0 (avg of 15) 7.8 (avg of 2)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Kent vs VetSelect Pet: how they compare

Scores

Kent scores higher on KibbleLab, averaging 8.0 out of 10 across 15 scored foods, compared with 7.8 across 2 for VetSelect Pet. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Kent is made by Kent Nutrition Group, owned by Kent Corporation, based in Muscatine, Iowa, USA, founded in 2010. VetSelect Pet is made by Sunshine Mills, Inc., an independent maker, based in Red Bay, Alabama, USA, founded in 1947.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 15 Kent foods and 2 VetSelect Pet foods.

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Common Questions

Which scores higher on KibbleLab, Kent or VetSelect Pet?

Kent scores higher: it averages 8.0 out of 10 across 15 scored foods, compared with 7.8 for VetSelect Pet. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Kent and VetSelect Pet?

Kent is made by Kent Nutrition Group, which is owned by Kent Corporation. VetSelect Pet is made by Sunshine Mills, Inc.

Which brand has more products on KibbleLab?

Kent has 15 products in the KibbleLab database, compared with 2 for VetSelect Pet.

Where is each brand based?

Kent is based in Muscatine, Iowa, USA. VetSelect Pet is based in Red Bay, Alabama, USA.

Have Kent or VetSelect Pet been recalled?

Neither Kent nor VetSelect Pet has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Kent and VetSelect Pet .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.